Month: June 2019

In a surprise development, Publicis Chairman Maurice Levy’s personal holding company, Ycor, has made a bid to acquire web ad server Sizmek. Terms of the bid were not disclosed, but in a statement
released early this morning by Ycor’s Weborama unit, the company said it is higher than Amazon’s bid.

Jamie Power has been in addressable TV since the early days. After working her way up through the agency world as a media planner and a brief stint in sales, Power joined Modi Media, GroupM’s advanced TV division, in 2013. She’s now chief operating officer at Cadent Addressable, an advanced TV platform head up by… Continue reading »

The post How Cadent’s Jamie Power Helped Shape The Addressable TV Landscape appeared first on AdExchanger.

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

The post Comic: None Shall Pass appeared first on AdExchanger.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Amazon bought Sizmek’s ad server and dynamic creative optimization (DCO) tool last week. If you’re not a Sizmek customer, this may not seem like a big deal. And… Continue reading »

The post What Duopoly? Why Amazon’s Sizmek Purchase Is Just The Next Step In Its March Toward Ad Dominance appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Simpler Sell In the United Kingdom, Dentsu Aegis is following a new holding company trend by consolidating and restructuring disparate agencies across media, data and creative. WPP recently merged J. Walter Thompson and Wunderman into one business, Wunderman Thompson, and consolidated VML and… Continue reading »

The post Dentsu Aegis Is Latest Holding Co To Consoldate Agencies; Google Will Acquire Cloud Analytics Firm For $2.6B appeared first on AdExchanger.

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The right formula for a DTC brand’s success is often combining the right product with the right PR and marketing. And as more attention has been paid to these upstart brands’ channel strategy, the value of PR has come into sharper focus.

The post How DTC brands plot their PR strategies appeared first on Digiday.

Anybody who thinks that push notifications have run out of control should strap in and get comfortable.

The next time you need to get caught up on royal baby news, or Trump tweets, or summer fashion trends, or low-calorie recipe ideas, don’t bother going to a social platform or a website. You probably don’t need to go any further than your phone’s lock screen.

The post Inside publishing’s push notification mania appeared first on Digiday.