Lyrics Can Now Be Added to Songs That Are Used in Instagram Stories
Instagram users who add any of the songs that parent company Facebook has licensing deals for to their Stories via the Music sticker can now add lyrics for some of them, as well. When creating Stories, Instagrammers can browse through the photo- and video-sharing network’s library of songs and choose one that best fits the…
Fishbowl App Is Highlighting Agencies That Have Taken a Pledge for Pay Equity
For some time now, equal pay has been a pain point in the industry. While some agencies are working hard to change this, it’s not always readily apparent which ones are actually putting their money where their mouth is. In an attempt to bring some transparency to the matter, anonymous industry app Fishbowl has teamed…
HBO Vet Spadaccini Named CMO, WarnerMedia Entertainment
Spadaccini will be responsible for all marketing aspects of the new division, including all HBO platforms — its linear networks, as well as digital OTT platforms HBOGo and HBONow.
Axl Rose, Pinot Noir — And Marketing
If you ask any marketer what they wish they had more of, they will inevitably say budget and resources. But they should also be asking for time — and patience.
‘BuzzFeed’ Names Cleary SVP, Research And Insights
lCeary will work with the company’s video network to ensure brands engage targeted audiences with meaningful campaigns.
Entertainment Weekly Goes Monthly, Taps JD Heyman as New Editor in Chief
Entertainment Weekly isn’t going to be weekly much longer. The Meredith brand will move to a new monthly print schedule beginning in August under new editor in chief JD Heyman. The brand will retain its name, and its last regularly scheduled weekly magazine will be the July 5 issue, which will hit newsstands June 25….
Hulu Is Promoting The Handmaid’s Tale With 140 Sculptures of Women in New York
Of the 150 statues of humans around New York City, 145 are tributes to men, including 10 of generals, five of Christopher Columbus, and another five of George Washington. How many honor women throughout history? Just five. To raise awareness of the disparity and to promote Season 3 of The Handmaid’s Tale, Hulu and Courageous–CNN’s…
Gillette’s Campaign Combatting Masculine Stereotypes Goes International
Gillette is taking its message about what it means to be a man to outside the U.S. with a new campaign from Proximity Spain titled “It Takes A Real Man.” A voiceover at the beginning of the ad, which was directed by Miguel Angulo, says that men are always being told how to behave. It…
David Spade’s Comedy Central Late-Night Show Gets a Title and Premiere Date
Comedy Central’s third attempt at a companion series to The Daily Show With Trevor Noah now has a title and premiere date. Lights Out With David Spade will debut on Monday, July 29, at 11:30 p.m. ET and will follow The Daily Show every Monday through Thursday, the network said today. The series will include…