Two years ago, Barack Obama joked that he was “still waiting for my job at Spotify” as he considered his post-presidential career. Now, he has one. Barack Obama and Michelle Obama’s production company, Higher Ground, is partnering with Spotify to develop and produce original podcasts for the streaming platform, Spotify said Thursday. Higher Ground Audio,…
YouTube Has Kid Troubles Because Kids Are a Core Audience
Reports of how pedophiles use YouTube highlight how important kids have become to the site; 12 of the 20 most popular videos in April were aimed at kids.
Brand Activism Is Driving More Meaningful Connections
Purchasing a product isn’t just a transaction: it’s about having a voice, making a statement and exercising power. Buyers today consider their purchases to be an extension of their views, beliefs and lifestyles. Buying today is a political act. And more than ever, it’s an opportunity to make an impact. This reality is illustrated in…
The Big Story: Amazon Gets (Ad) Served
This week on “The Big Story” we start by winding down the epic of Sizmek. The near-final chapter of this saga came last week with Amazon’s acquisition of two of Sizmek’s most coveted assets: its ad server and its dynamic creative optimization (DCO) technology. Of the two, Sizmek’s ad server has always been the notable… Continue reading »
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Delta Partners With Ticketmaster to Offer SkyMiles for Concert Tickets
Stop me if you’ve heard this one: An airline, a ticket broker and a ride-share company walk into a bar. Earlier this week, Delta teamed up with Ticketmaster, Lyft and Airbnb to offer Delta flyers some additional ways to earn those precious miles during the dog days of summer, when we’re more likely to go…
AI In Advertising Should Not Be Another Black Box
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Todd Tran, chief strategy officer at Teads. AI is driving innovation in every industry, but in advertising, it’s still a bit murky. Brands need to understand what AI means and… Continue reading »
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Facebook Gaming Creators Can Design Custom Stickers, Emojis for Fan Subscriptions Players
Facebook shared two updates for gaming creators on its platform: the rollout of custom stickers and emojis, and the extension of its Fan Subscriptions beta-test to members of its Level Up program. Custom stickers and emojis are rolling out globally this month for Facebook’s partner gaming creators. Those creators design and customize their own sticker…
U.S. TV Ads Expected To Be Down 4.7%, But Rise 3.5% In 2020
Total TV advertising is expected to take a hit this year, but rebound in 2020, due to Olympic and political advertising.
How Brand Integrations Are Helping to Break Down Gender Stereotypes
March marked the end of our annual celebration of Women’s History Month, yet most would agree that women’s importance to society–both our historical innovations and our ongoing daily contributions–should be celebrated throughout the year. Advertising and entertainment play a key role in keeping this conversation at the forefront through the content we watch every day….
Trade Desk Braces For Modest Expectations From CTV Ad Revenues
The Pivotal Research Group is now shifting estimates — some $25 million in revenue coming from CTV-related fees for ad spend — to next year.