Digital Taxi Top Network Expands To 65% Share Of New York City, Offers Programmatic Targeting

Taxi roof-top digital screens network Curb Taxi Media has expanded its footprint to 1,200 screens in New York City, giving it a 65% share of the Big Apple’s taxi tops. The new screens enable
programmatic targeting, including street-level geolocation, real-time RSS data integration, and weather triggers.

Snapchat: Here’s How to Send a User-Created Lens to a Friend

Did you know that Snapchat allows you to share the Lenses you find in Lens Explorer with other users? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: On the camera screen, tap the smiling face icon to the right of the…

AAF Taps Ducks Unlimited’s Pacheco As New Chief

The American Advertising Federation this morning named Ducks Unlimited CMO Steve Pacheco its new president and CEO. He succeeds James Edmund Datri, who announced in October 2018 his plans to step
down after 10 years of service.

On HGTV, Erasing Memories Of Slob Ex-Husband By Redecorating

The theme of “Unspouse My House” is altering a home’s interior to make it less reflective of a broken marriage and more pleasing to the spouse who got the house.

Snapchat Is Releasing Special Landmarkers From LGBTQ Lens Creators for Pride Month

Snapchat is bringing a taste of Pride into its Landmarkers Lenses. The messaging application introduced Landmarkers in April as a way for Snapchatters to bring global landmarks to life, debuting the feature with Buckingham Palace in London; the U.S. Capitol Building in Washington, D.C.; the Eiffel Tower in Paris; the Flatiron Building in New York;…

Taco Bell’s Newest Believable-But-Fake Movie Trailer Pokes Fun at Musical Biopics

Out of the vast range of products that Taco Bell promotes, the brand’s Nacho Fries have carved out a unique space … in the form of fake movie trailers. So far, three epic longer-form ads have spoofed the format: a thriller (“Web of Fries”) starring Josh Duhamel, a dystopian sequel and, more recently, a send-up…