Month: July 2019

WarnerMedia, which includes all Turner ad-supported networks, also saw increases in VOD and OTT.

Data points to long-form video (including Netflix), but not social video, replacing linear TV viewing, driving down overall video viewing times.

The audit noted that asking reviewers “to consider whether the user was condemning or discussing hate speech, rather than espousing it, may reduce errors.”

Although much has been written on how recent strides in text-generation technology could bring a new scale to fake news proliferation, less attention has been paid to its more banal potential to facilitate the mass production of run-of-the-mill spam. Content marketing agency Fractl is seeking to spark a conversation around this risk with a fake…

Jim Keller, who joined Intel last year after stints at AMD, Apple, and Tesla, says Moore’s law isn’t dead, but needs a new, broader interpretation.

Any sign of bad traffic, and mobile game developer Glu flips the kill switch at the ad network and the publisher levels, said John Parides, Glu’s senior director of user acquisition. “This is something you need to be constantly monitoring,” said Parides, who’s been with Glu for almost five years, during which click spam became… Continue reading »

The post Glu Mobile: When It Comes To Ad Fraud, Prevention Is Better Than A Cure appeared first on AdExchanger.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. The death of the cookie has been predicted since at least 2013, but the third-party cookie has lingered so long because the advertising industry still depends… Continue reading »

The post Could A Consumer Taxonomy Fill The Identity Void In A Cookie-less World? appeared first on AdExchanger.