As part of Sotheby’s new exhibit “Treasures from Chatsworth,” a New York City-based agency has created an augmented reality experience to tell the stories of one of the richest and most influential families in England. The Sotheby’s exhibit, created by the acclaimed Broadway creative director David Korins (Hamilton, Dear Evan Hansen), spans several rooms on…
#RIP45 Had 2 Different Meanings on Twitter This Week
Los Angeles Angels pitcher Tyler Skaggs tragically and suddenly passed away Monday at the age of 27, but attempts to pay tribute to him on Twitter quickly went awry. The hashtag #RIP45 began showing up in the Trends for you section for many Twitter users, as Skaggs wore jersey No. 45 for the Angels. Unfortunately,…
Rich Silverstein Finally Gets His Day In the Sun as GS&P Renames Itself via a Chrome Extension
Before you jet off for the holiday weekend, take a moment to wish Rich Silverstein a belated happy birthday (it was June 13) by downloading a simple Chrome extension that will make his day a little brighter. What exactly does it do? Well, the Goodby Silverstein & Partners moniker has long been shortened to “Goodby”…
What’s Happening With Trump’s Trade Fights? | WSJ
The Gap Names Johannes Leonardo as Lead Creative Agency
The Gap, or the banner brand of retail conglomerate Gap Inc., recently chose Johannes Leonardo to lead its creative marketing efforts, an agency spokesperson confirmed today. “We are working with Gap to help meet their business objectives and re-establish the brand’s cultural relevance once more,” read a statement from the representative. Spokespeople for the Gap…
The Trade Desk Ruffles Feathers With Controversial Unified ID Solution Rollout
Documents presented to supply-side platform players at this year’s Cannes Lions conference suggest that The Trade Desk wants to apply pressure in its bid to further its Unified ID Solution roll out. The industry’s most high-profile independent demand-side platform unveiled its alternative ad targeting solution to the walled gardens of Facebook and Google late last…
This Protein Bar Brand Created a Quirky, Absurdist World to Promote Their Tasty Snacks
A couple of anthropomorphized taste buds have experienced their fair share of chalky, cardboard-like protein bars, so they’re not excited about whatever’s coming down the pike. But they spring to life when they get a helping of Lenny & Larry’s cookies, high-fiving each other, grabbing all the pieces they can and gloating in front of…
Podcast: Where’s The Growth?
This week on AdExchanger Talks, digital ad consultant Matthew Scott Goldstein shares his observations from 29 public company earnings calls in the media, big tech, ad tech and related sectors. He will give a related presentation at AdExchanger’s Programmatic IO conference in New York, Oct. 15-16. MSG, as he is known to many, listens to all… Continue reading »
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Soccer Fans Created Offensive, Customized Jersey Names in Adidas Launch for Arsenal
Premier League soccer powerhouse Arsenal and athletic gear giant Adidas were forced to put the kibosh on their #DareToCreate social media campaign due to–what else?–a few bad apples on Twitter. The #DareToCreate campaign was developed to back the release of the football club’s new home kits, which are made by Adidas. People on Twitter who…
Black-ish Spinoff Mixed-ish Will Debut Sept. 24 as ABC Locks In Its Fall Premieres
All five broadcast networks have now set their fall premiere dates, as ABC locked in its rollout plans for the upcoming 2019-20 season today. Its Black-ish spinoff Mixed-ish–which focuses on the childhood of Rainbow Johnson (the Black-ish character played by Tracee Ellis Ross) and her experiences growing up in a mixed-race family–will debut on Tuesday,…