Month: July 2019

I can’t remember a time when fellow designers and myself weren’t concerned about reducing packaging waste and the impact our work had on the planet. We shared stories like, “The time I went fishing and saw the Downy fabric softener bottle I designed floating in the pristine mountain lake.” Our clients were looking at light-weighting,…

New York hosted the largest Pride celebration in the world this year for the 50th anniversary of Stonewall, and brands took notice. We talked to three LGBTQ executives to hear their thoughts on authenticity surrounding branded support for their community. Watch what they had to say in the video above.

After more than a year on ice, Facebook is bringing back reach estimates in Custom Audiences. Facebook suspended the metric, which advertisers would use to preview reach estimates for lists uploaded to Custom Audiences, in March 2018 when academic researchers from Northeastern University discovered a vulnerability. The exploit could have allowed someone to infer attributes… Continue reading »

The post Facebook Is Reinstating Reach Estimates In Custom Audiences After Fixing A Security Flaw appeared first on AdExchanger.

When the Milwaukee Bucks picked a lanky point-forward from Greece with the 15th pick in the 2013 NBA draft, no one predicted Giannis Antetokounmpo’s eventual career. Then NBA commissioner David Stern took his time on the name, and NBA commentator Bill Simmons compared Antetokounmpo’s Greek competition in grainy YouTube videos to an “eighth grade CYO…

Facebook made two changes to its News Feed algorithm last month to reduce the distribution of posts from pages that contain exaggerated or sensational health claims, or that attempt to sell products or services based on those claims. Product manager Travis Yeh detailed the two algorithm tweaks in a Newsroom post. The first reduces the…

For years, the digital advertising industry has operated within a system built for a legacy world that no longer exists. There used to be a few hundred top advertisers that bought media through a handful of agencies, all of which were large companies with deep financing, and the idea that they would be unable to…

Compulse360 will offer advertisers near real-time campaign metrics of advertising in-flight.

The LGBTQ movement has just passed a milestone: 50 years since the Stonewall riots energized New York’s gay community and then reverberated across the country. But it’s taken almost that long for brands to embrace the community, with many treading lightly for years, fearing backlash. So which brands are doing it right? And which aren’t?…

Pop quiz! When we say a TV show has a 130 index for a given target, does that mean: (a) our target is 30% more likely to watch that show, or (b) viewers of that show are 30% more likely to fall within
our target?

Comscore’s latest report includes hints of maturing amid the go-go OTT landscape.