Month: July 2019

When it comes to measurements, data and methodology are key. Given the complexity of the media schema, it would be ineffective or even misleading to measure outcomes in silos.

In its first full upfront season since AT&T acquired it last summer and gave it a new moniker, WarnerMedia has finished its negotiations, securing double-digit CPM (cost per thousand viewers reached) gains, according to a person familiar with negotiations. WarnerMedia collaborated with Xandr, AT&T’s advertising and analytics unit, on some upfront deals, as ad sales…

YouTube recently added a new feature that allows users to tell the platform to stop recommending videos from a particular channel. Our guide will show you how to use this feature. Note: These screenshots were captured in the YouTube application on iOS. Step 1: When you find a video from a channel you no longer…

With summer now in full swing, Durex is here to remind us that its condoms help stave off the party guest no one invited: sexually transmitted infections. In a series of millennial-esque ads created by Havas London, summer flings unfold before our eyes, all of which end with sex without a condom–and ultimately, an STI…

In an industry rife with false advertising, loose FTC guidelines and influencers peddling products that maybe even they don’t believe in, Seed, a direct-to-consumer probiotics brand, wants to change how influencers work with companies. Seed rolled out its affiliate program, Seed University, on June 25. The idea behind Seed University, which exists solely on Instagram,…

Numerous factors go into determining the best times for brands to post on social platforms such as Facebook, Instagram, Twitter and LinkedIn, and conditions vary for every industry and every company, but Sprout Social took its 2019 stab at giving brands in six verticals a good starting point in answering those questions. Sprout Social’s data…

With 21% of US adults owning a smart speaker, according to Edison Research and NPR, publishers have rushed to develop a presence on voice platforms. “We’re committed to bringing our readers the most compelling journalism on all of the platforms on which they expect us to be,” said Idalmy Carrera-Colucci, senior director of editorial operations… Continue reading »

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