The Dow Jones U.S. Broadcasting & Entertainment index rose 24.9% for the first six months of 2019 to 1,518.14.
Haus, a Modern DTC Aperitif, Caters to a New Generation of Drinkers
Trends show that many millennials are abandoning alcohol or, at least, binge-drinking culture. And as part of that trend, Americans have been turning to aperitifs to enjoy the culture of drinking without the hangover and negative effects. To capitalize on those trends, Helena Price Hambrecht and Woody Hambrecht have created Haus, a low-alcohol direct-to-consumer aperitif…
What Inspires the Top Creatives at Apple’s Agency, TBWA / Media Arts Lab
On the heels of Apple being honored as Creative Marketer of the Year at Cannes Lions, we wanted to know what sparks the creatives at Apple’s dedicated advertising agency TBWAMedia Arts Lab. On the final day of the International Festival of Creativity we caught up with TBWAMAL global president Katrien De Bauw and global CCO…
Snapchat: Here’s How to Add a GIF to a Snap
Did you know that Snapchat allows you to add GIFs to your Snaps? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Once you’ve taken a photo or video Snap, tap the stickers icon on the right side of the screen. Note:…
Bain Emerges As Likely Kantar Suitor, Deal Still Pending
Private equity firm Bain Capital has emerged as the likely suitor to acquire a majority stake in WPP marketing and media research unit Kantar, according to a several news reports quoting anonymous
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5G Will Create Immense Creative Opportunity While Also Posing an Industry Challenge
Last month, Verizon finally switched on the first commercial 5G signal in Chicago and Minnesota and now promise another 30 American cities by the end of the year. The launch beat out South Korea, the traditional network new generation leader, by a couple of weeks. It’s a moment that seems to have been so long…
Mediaocean Teams Up With Operative to Eliminate Programmatic Buying Headaches
Today, Mediaocean announced the rollout of a new partnership that it hopes will cut out some of the headaches that come with buying television programmatically. The ad-based software company will team with the sell-side org Operative to take cut down on the time that brands and agencies looking spend on buying their digital TV inventory….
The ‘Official’ Start of NBA Free Agency Sparked Over 3.8 Million Tweets Sunday
Free agency in the National Basketball Association “officially” tipped off Sunday at 6 p.m. ET, and Twitter said there were over 3.8 million NBA-related tweets Sunday. The only two days that sparked more NBA-related conversation on the social network were games five and six of the NBA Finals. ESPN senior NBA insider Adrian Wojnarowski was…
Google Patent Identifies A Two-Piece Ad Based On Interaction With Content
Google filed an update last week for a U.S. patent that describes how to manage a two-part promotion on mobile devices.
Facebook’s Chief Revenue Officer Named Ad Council Board Chair
The Ad Council has announced that Facebook’s chief revenue officer David Fischer is the nonprofit’s latest board of directors’ chair. He takes the reins from Linda Boff, GE’s chief marketing officer. Fischer joined the Ad Council’s board of directors in 2011 and became a member of its executive committee in 2012. Prior to his new…