Hearst Magazines is getting into the SVOD (subscription video on demand) space with a new fitness app, called “All Out Studio.” The app, downloadable July 11 on mobile and Apple TV, has more than 35 hours of video content from Hearst brands, including Men’s Health, Women’s Health, Cosmopolitan, Runner’s World and Prevention. “The consumer wants…
Health Brands Hims and Hers Flout Facebook’s Rules on Drug Ads
Wellness brands Hims and Hers violate Facebook policies by offering prescription drugs in ads. The ads also don’t disclose side effects, as required by the FDA.
Facebook’s David Fischer Appointed Ad Council Chair
For the next 12 months, Fischer will work in collaboration with the Executive Committee, the governing body of the Ad Council’s Board, and Ad Council leadership to further support the organization’s
messaging.
messaging.
Nielsen: Content Discovery Still A Big Challenge For Streaming Platforms
66% of streamers know what they’re going to watch, and most who don’t go to favorite channels rather than use menus or recommendations.
Most Users Know What They Want to Watch on Streaming Services, Report Finds
The amount of time adults in America stay connected with media is astronomical. Specifically, they spend 11 hours and 27 minutes per day plugged into some type of device, according to the Q1 Nielsen Total Audience report released today. And even though there are many streaming options for consumers, with hours and hours of content…