After more than 25 years in the wine industry, Tracey Mason’s work–most recently, as the chief marketing and business development officer for Terravant Wine Co.–felt a bit redundant and unchallenging. So, when an opportunity to work in the cannabis industry–as the chief innovation and strategy officer for CannaCraft–came knocking, Mason answered. “The jump into cannabis…
PBS Chief Says Networks Should Focus on Their Strengths Instead of Changing Their Brand
PBS is preparing to celebrate its 50th anniversary in a time of unprecedented change in the TV industry. And while the public television broadcaster tries to adapt to that new world, it is careful to focus even more on what is already great about its brand, rather than the changes it needs to make in…
Inside TAG’s Ad Fraud Battle Plan
When the National Crime Prevention Council, the Ad Council and Saatchi & Saatchi introduced McGruff the Crime Dog in 1978 to help Americans “Take a Bite Out of Crime,” they could hardly have foreseen the need for digital-ad-industry-specific crime dogs 40 years later. Yet here we are. That’s where organizations like the Trustworthy Accountability Group…
Few Are Impressed With FTC’s Record Fine Against Facebook
In a meeting with Facebook employees last week about the company’s record $5 billion settlement with the Federal Trade Commission, CEO Mark Zuckerberg said forthcoming changes to its privacy practices were in line with his belief that companies should protect users’ data. “I’ve said a number of times in the past that I believe that…
How Google Is Thinking About Its Upcoming Changes for User Privacy
Earlier this year, Google outlined upcoming changes to its marketing-leading Chrome browser that are likely to prompt seismic changes for digital media trading with the company’s leading privacy executive tipping the privacy overhaul for a 2019 launch. Speaking last week at Adweek’s inaugural NexTech Conference, Chetna Bindra, Google’s senior product manager focused on privacy issues,…
Match Marketing Appoints Epsilon Vet as CEO
Norwalk, Connecticut-based Match Marketing has named Brian Cohen as its next CEO. Cohen succeeds Michael Dill in the role, who is resigning to pursue an unspecified new opportunity in 2020 but will remain with Match Marketing to aid in the transition. Dill has held the CEO role since 2017. Before that, he spent a couple…
How Two Suicide Bombers Broke Away From Boko Haram | WSJ
The Difference Between How The FTC And DOJ Are Dealing With Facebook
Facebook is getting poked by both the Federal Trade Commission and the Department of Justice, but that doesn’t mean it’s facing two separate antitrust probes in the United States. “It would be unprecedented, not to mention duplicative, for the DOJ and the FTC to be investigating the same company for essentially the same conduct,” said… Continue reading »
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Amazon’s Deals With The Trade Desk And Dataxu Bring RTB To CTV
When Amazon opened its Fire TV video advertising supply to outside demand for the first time, with The Trade Desk and dataxu as inaugural DSP partners, it broke new ground in programmatic CTV. The partnerships enable buyers on The Trade Desk, dataxu and Amazon’s own DSP to access Fire TV impressions exclusively through a private… Continue reading »
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Amazon and DSPs Foresee an Advertising Utopia in CTV
As connected TV, or CTV, becomes an increasingly attractive market for consumers and advertisers, Amazon is opening ad inventory in third-party Fire TV apps to demand-side platforms (DSPs) The Trade Desk and DataXu TouchPoint. In a blog post that envisioned a CTV utopia, Amazon boasted “top-quality inventory” along with “competitive separation,” fewer repeat ads and…