As many parts of North America and Europe deal with a record-melting heat wave, demand for cold coffee has only been growing. That is especially true for nitro cold brew. As one of the trendiest coffee drinks on the market, nitro cold brew has been a popular choice to cool down in the hot weather….
Twitter Revs Hit $841M YOY, Ad Engagement Drives Increases
CEO Jack Dorsey attributed the growth in user activity to advances in machine learning, which he says are delivering more relevant content to users.
Survival Of The Fattest
Agency holding companies are fat and are getting fatter, investing heavily in data-driven marketing service providers.
Barton F. Graf CEO Heads to Digitas as Managing Director of New York Region
Caroline Winterton has left her post as CEO of independent agency Barton F. Graf, a role she took on last year, to join Digitas as managing director of its New York region. In her new role, she’ll be tasked with overseeing the Publicis agency’s New York and Atlanta offices, working with clients including American Express,…
Why a Surprise Drop Can Be a Great Marketing Ploy for Brands
Want to get people talking? It’s all about that surprise drop. Beyonce sent the Beyhive into a frenzy with her surprise release of Homecoming: The Live Album; Hulu kept fans in front of their TVs when it released its own Fyre Festival documentary just days before Netflix dropped its own; and, most recently, Hulu posted…
On the Adweek Podcast: Facebook’s Wild Week and NBCU’s Upfront Gains
Adweek’s first NexTech conference is in the books. The two-day event held at the Westin Times Square last week gathered the biggest names (Martin Sorrell, Linda Yaccarino, Linda Boff) and most interesting brands (Twitch, Hulu, IBM Watson) in the space. So what did we learn? Hear from Adweek reporters and editors who both moderated and…
GroupM: Long Tail Ad Market Isn’t As Long As You Think It Is
A GroupM analysis suggests the long-tail — small business advertisers — may not be as long as many in the industry suggest it is. The analysis, which examines actual data submitted to the Internal
Revenue Service by 5.6 million small businesses — a cohort GroupM estimates accounts for about $30 billion in ad spending, has barely grown since it crashed during the 2008 financial crisis.
Revenue Service by 5.6 million small businesses — a cohort GroupM estimates accounts for about $30 billion in ad spending, has barely grown since it crashed during the 2008 financial crisis.
A Very ‘Brady’ Anniversary: Memories Of An Astroturf Backyard
Can you believe it has been 50 years since “The Brady Bunch” premiered? The date was September 26, 1969.
Obit: Long-time Agency Media Director Robert Reuschle, Dead At 78
Robert James Reuschle, a long-time media executive at some of Madison Avenue’s top ad agencies, died July 23. He was 78. Reuschle, who began his career at Young & Rubicam, was best known as media
director of Henderson Advertising in Greenville, SC, and subsequently held top media roles at J. Walter Thompson Detroit working for Ford and NW Ayer working on General Motors. He also was a key
player in the formation of GM Planworks.
director of Henderson Advertising in Greenville, SC, and subsequently held top media roles at J. Walter Thompson Detroit working for Ford and NW Ayer working on General Motors. He also was a key
player in the formation of GM Planworks.
Trump Takes Pot Shots At Fox News, NBC Posts Higher Upfront Ad Sales
When a Fox News poll showed Trump losing to VP Joe Biden, he took to Twitter.