Does it matter whether undisclosed fees are being paid to DSPs, SSPs or agencies where data is transacted? Of course it matters.
The $26.5B T-Mobile/Sprint Merger Moves a Big Step Forward
The Justice Department approved the $26.5 billion deal, with conditions. But it still faces a lawsuit from 13 states and DC.
Huge London Created a Satirical Set of Brand Guidelines for UK Prime Minister Boris Johnson
Say what you will about Boris Johnson, former mayor of London and newly minted U.K. prime minister, but it can’t be denied that his bright blond mop of hair, penchant for the limelight and history of gaffes while in office at least give him a distinct personal brand (albeit one that’s drawn comparisons to America’s…
Your Boardroom Is Probably Missing Some Crucial Voices
Increasing women’s participation at all levels of organizations may be the buzzy topic, but they’re not the only ones missing from the decision-making process inside boardrooms–and that could mean missing out on crucial perspectives that could help companies’ bottom line. At Adweek’s recent Women Trailblazers conference, three board members from underrepresented groups–women, marketers and younger…
Hulu Renews The Handmaid’s Tale, Orders New Series From Amy Schumer and Padma Lakshmi
Hulu, which started 2019 off with a strong freshman slate of series like Shrill, The Act and Ramy, is trying to keep this year’s momentum going by renewing its most popular show, The Handmaid’s Tale, and ordering a pair of new series featuring Amy Schumer and Padma Lakshmi. Craig Erwich, svp of originals, made the…
DOJ Gives Thumbs-Up To T-Mobile/Sprint Merger
The Department of Justice gave final approval Friday to T-Mobile’s $26 billion merger with Sprint. The third and fourth largest carriers in the United States will soon be one. But there are some caveats that come with the DOJ’s approval, including requiring both companies to divest some spectrum and certain prepaid wireless assets to Dish… Continue reading »
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Design Army Reinvents the High-end Real Estate Ad With These Captivatingly Quirky Spots
A home is a reflection of the owner–a fact that seems especially true for the wealthy. So when targeting Thailand’s trendy upper class, agency Design Army moved away from shots of static homes and toward stories about the people that live in them. The resulting unique, modern ads for real estate developer SC Asset move…
Facebook Is Moving Instant Games Off of Messenger
Facebook said at its F8 2019 developers conference in May that it would make the social network’s Gaming tab the primary home of Instant Games in the future. The social network revealed more details about this transition this week. In a Facebook Gaming blog post, Leo Olebe, global director of games partnerships at Facebook, said…
After Q2 Earnings Surge, Twitter Doubles Down On DR And Ad Server Revamp
Twitter is super focused on direct response advertising, the company told investors Friday on its second quarter earnings call. To that end, it’s in the process of deprecating legacy formats, including carousel ads, and investing in more DR-focused ad offerings, such as its mobile app promotion (MAP) product. Twitter plans to also retire other formats… Continue reading »
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2.1 Billion People Use Facebook’s Family of Apps on a Daily Basis
The $5 billion fine Facebook agreed to pay to the Federal Trade Communications in a settlement over privacy issues had no bearing on the company’s second-quarter financial results, which were reported earlier this week. Facebook reported revenue of $16.886 billion, up 28% from $13.231 billion in the second quarter of 2018. Nearly all of that…