Few businesses know the power of word-of-mouth growth more than Pinterest. It first hit the internet in 2009, and within a few years, caught major steam. Before Instagram became the de facto platform for inspiration and images, Pinterest was the internet’s go-to spot for finding the good things online, from recipes to hair tutorials. Though…
Facebook Removed Pages, Groups, Accounts in Thailand, Russia, Ukraine, Honduras
Facebook detailed another round of removals of pages, groups and accounts for coordinated inauthentic behavior, this time covering four separate, unconnected operations originating in Thailand, Russia, Ukraine and Honduras. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that the social network removed 12 accounts and 10 pages that originated in Thailand and…
YouTube Masthead Ads Are Now Available to All Brands on a CPM Basis
More advertisers just got access to some prime real estate on YouTube. The Google-owned video site began beta-testing the option of buying ads on its masthead on a CPM (cost per thousand impressions) basis, as well as using its targeting solutions to determine which users see those ads, in February. YouTube ended the beta-test this…
McDonald’s Reviews Its U.S. Agency Model and Adds Wieden + Kennedy New York to Roster
McDonald’s has hired the New York office of independent agency Wieden + Kennedy for a major upcoming project, according to several parties with direct knowledge of the matter. This news comes as the world’s biggest restaurant brand completes a comprehensive review of its U.S. marketing strategy. Sources say the W+K work will concern the McDonald’s…
AMC Networks Will Continue Simulcasting Strategy That Gave Killing Eve’s Return Big Ratings Gains
After finding great ratings success in simulcasting Killing Eve on both AMC and BBC America this year, AMC Networks is expanding the strategy to other programs in its portfolio. Killing Eve, which debuted on BBC America last year, also aired on AMC this spring for Season 2. The series “delivered the highest season-over-season growth of…
Pinterest Unveiled a Set of Mobile Ad Tools
Brands on Pinterest can now more easily create and manage ad campaigns on the network via their mobile devices and set up their Promoted Pins following Thursday’s introduction of mobile ad tools. The new tools are available to all business accounts in the U.S., and the global rollout is under way. They can only be…
How Boeing’s 737 Max Is Causing Turbulence in the Industry | WSJ
Kantar Expands D.C. Operation, Absorbs InterMedia
InterMedia is a global research consultancy that partners with “mission-driven” organizations to help them understand, engage and positively impact the societies in which they work and live.
Videa Offers Forecasting Ratings Tool For Media Buyers/Sellers
The tool, based on four years of impression data from Nielsen or Comscore, uses machine learning and computer algorithms to aggregate impressions, and is available to all media agencies.
Facebook Privacy Settlement Panned By Advocates
The FTC’s $5 billion privacy settlement with Facebook is drawing criticism from a variety of tech industry observers and privacy advocates, who say the terms aren’t stringent enough.