About three-quarters of marketers and execs who set product prices are more concerned about Amazon undercutting their prices than their closest competitors, according to data released Wednesday.
AT&T Posts $1.8B In Q2 Ad Revenues, Xandr Revenue Higher
AT&T says its advanced advertising unit Xandr has seen rising revenues — up 24% to $485 million.
Public’s Views of National Economy Remain Positive and Deeply Partisan
Americans continue to have positive views of the nation’s economy, though views are split by party. Most Republicans and half of Democrats rate their personal finances positively.
The post Public’s Views of National Economy Remain Positive and Deeply Partisan appeared first on Pew Research Center.
Why Marketers Should Care About Consumer Perception of Corporate Social Responsibility
In today’s socially conscious environment and political climate when a company takes responsibility for its actions and the subsequent impact on communities, employees and stakeholders, the results go a long way. This is no secret to companies in various industries. The Sustainable Investment Institute (Si2) recently reviewed the current state of companies’ sustainability reporting and…
NBC and Twitter Are Partnering on Live Olympics Content for the 2020 Summer Games
For more than two weeks in 2020, NBCUniversal’s Olympics coverage from Tokyo will be all over the company’s television and digital properties. Now, some of NBC’s live coverage of the games will be on another platform: Twitter. NBC Olympics and the social media platform have teamed up to bring live content from the Olympics to…
The Secret to Success on YouTube? Kids
A study by the Pew Research Center finds that videos including children younger than 13 get three times as many views as others.
McDonald’s and Burger King Are in a Trolling Battle on the Streets of Belgium
Is the empire finally striking back? In recent years, global fast food leader McDonald’s has been enduring nearly constant insults and mockery at the hands (and tweet-typing fingers) of smaller rivals like Burger King and Wendy’s. But McDonald’s has almost never fired a return volley, generally preferring to stay above the fray and enjoy its…
Deutsch’s Chief Digital Officer Will Be R/GA’s Managing Director in Los Angeles
Earlier this week, Deutsch Los Angeles announced the appointment of CPB veteran Ivan Perez-Armendariz to its Los Angeles office as evp and head of experience. Part of the story was that he is replacing Pam Scheideler, the agency’s chief digital officer. Today, it was announced that Scheideler is headed to R/GA, another IPG shop, in…
Digitally Native Companies Spent $1 Billion To Dominate NBCUniversal’s TV Upfront
Digitally native companies made nearly $1 billion in commitments during this year’s upfront, making them the biggest advertiser category in NBCUniversal’s $7 billion upfront, the company said during its Q2 earnings Thursday. The digitally native category includes the “FAANG” companies (Facebook, Apple, Amazon, Netflix, Google) as well as direct-to-consumer companies like Peloton, NBCU’s CEO Steve… Continue reading »
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Consumer Rights Management Is the New Battleground for Data-Driven Marketers
Author, consultant and TV host, Bonin Bough is our Adweek Advisory Board chairman. He will be spotlighting Advisory Board members each month on relevant industry news and trends. This month I spoke with Jon Suarez-Davis about his thoughts on how marketers need to pivot with respect to changing privacy laws, now and in the future….