Month: July 2019

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis & Gilbert. If the Federal Trade Commission (FTC) were a private business, it would be having… Continue reading »

The post Do Huge FTC Fines Signal A Huge Increase In Enforcement? appeared first on AdExchanger.

If you have a pet, you get it. And if you don’t, well, there’s still a good chance you follow some Instafamous dogs (or cats, no judgment) on Instagram. It’s just the world we live in. Millennials have long been mocked for their obsession with “fur babies,” and a new campaign for VCA Animal Hospitals,…

Twitter head of global agency development Stephanie Prager is adding oversight of the social network’s ads application-programming interface (API) to her duties and assuming the newly created role of head of global agency and platform solutions. Twitter merged two global teams to create the new agency and platform solutions team. A Twitter spokesperson said bringing…

In a study involving 700,000 VA patients, an algorithm from DeepMind predicted 90% of cases of acute kidney injury up to 48 hours before it occurred.

Some years ago, as social media began its infancy, a gaggle of “experts” and “mavens” tabbed each platform as having specific attributes. Back then, Facebook was considered more like a neighborhood BBQ (sans Russian guests, one would presume), LinkedIn was, predictably, the office gathering, Google+ was … um … no one really knew, and Instagram…

The second round of Democratic presidential candidate debates began Tuesday night, and Sen. Elizabeth Warren’s (Mass.) sharp tongue provided the most-tweeted-about moment during the event. The top tweeted #DemDebate moments Monday night were: Warren responds to former Rep. John Delaney (Md.), “I genuinely do not understand why anyone would go to all the trouble of…

While retail will continue to dominate digital ad spending next year, the rankings of several key industrial categories will shift, according to a revised outlook released today by eMarketer.
Financial services will overtake automotive as the No. 2 digital ad category in the U.S., while travel will overtake consumer packaged goods as the fifth largest digital ad category.

“Affective computing is like nuclear power. We have to be responsible in defining how to use it,” said Javier Hernandez Rivera, a research scientist at MIT Media Lab, in 2017. In the two years since, there has been a global proliferation of biometric and affective APIs and off-the-shelf hardware designed to power experiences in millions…

Google introduced a series of features across AdMob that measures and connects app publishers and advertisers with consumers across millions of sites and apps across the company’s networks.

The mad scramble to make brands more sustainable is in full swing. And while companies are right to tackle this issue, the truth is that quite a few of them are still getting it wrong. That’s because there are still a few glaring misconceptions about the movement in general; not only what it means to…