Did you know that Instagram allows you to send links to your WhatsApp contacts, encouraging them to visit your profile on the photo- and video-sharing platform? Our guide will show you how this works. Note: These screenshots were captured in the Instagram and WhatsApp applications on iOS. Step 1: In the Instagram app, tap your…
AMC Networks Records 11% Ad Decline, Total Revs See Slight Uptick
Viewership declines are due to the absence of “Walking Dead” episodes and fewer episodes from “Fear of the Walking Dead.”
YouTube Rolls Out CPM-Based Masthead Buys
In addition to cost-per-day buys reaching all YouTube homepage visitors, the new CPM-based buys enable audience targeting.
Judged By an All-Female Jury, the Winners of a New Advertising Award Include Some Familiar Names
Earlier this year, Joe Brooks and Luc?a Ongay left the Epica Awards to start the Gerety Awards. Named after the legendary copywriter Frances Gerety, the goal was to create an award specifically designed to support and celebrate initiatives that champion diversity in the creative industries. While other awards shows have hundreds of categories and craft…
JPMorgan Chase Enters 5-Year Deal For AI-Generated Ads
After quietly testing an advanced AI system capable of writing its advertising and promotional copy, financial services marketer JPMorgan Chase has struck a five-year deal with Persado to use its
so-called “message machine” to generate copy aimed at millions of current and potential customers.
so-called “message machine” to generate copy aimed at millions of current and potential customers.
Dems Debate On CNN, Night 1: Moderates Take On Sanders, Warren
The Democrats put on a better show on night one of this week’s debates on CNN than they did late last month on NBC.
Google Has A Bunch Of New App Ad Tools For Buyers And For Sellers
Google added a slew of new solutions, ad formats and targeting options to its automated app ad platform and to AdMob, the company said on Wednesday. And there’s a theme: Automation and machine learning are becoming increasingly central to Google’s vision for app advertising. Advertisers can use automation to be more efficient with their user… Continue reading »
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To End Student Debt, Tie Tuition to Post-Graduation Salaries
Opinion: If colleges only get paid when their graduates do, they’re incentivized to provide a service that actually gets students hired.
OMD Hires Danielle Sporkin To Integrate Linear And Digital Planning
Content is increasingly available across platforms and devices, but most media agencies still take a channel-based approach to planning. Linear and digital planners not only operate in silos, but the former use demographic data as their source of truth while the latter use behavioral data, creating a divide in both how agencies plan media and… Continue reading »
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The Institute for Brand Marketing, Explained
Adweek and IBM have teamed up to create a new educational resource for marketers: the Institute for Brand Marketing is a six-month, 12-course program produced by the Adweek editorial team and IBM experts. We caught up with Janna Ritzcovan Synovec, head of brand marketing and sales enablement for IBM Watson Advertising, at our NexTech event…