Longtime BET Networks chairman and CEO Debra Lee joined Twitter’s board of directors in May 2016, becoming the first African American to hold a seat. Lee gave up that seat Monday, and she will join telecommunications giant AT&T’s board of directors. Twitter revealed Lee’s exit from its board in a Form 8-K filing with the…
Call for Submissions: Adweek’s Hot List 2019
As Adweek celebrates its 40th anniversary this year, we’ve been reflecting on how dramatically the media landscape has transformed–especially in the past few years. Even our iconic Hot List, which will be published in print and online on Oct. 21, is changing. Like in past years, the Hot List will continue to honor the best…
AT&T Renames DirecTV Now to AT&T TV Now as It Continues to Sunset the DirecTV Brand
Say goodbye to DirecTV Now. AT&T’s live TV subscription streaming service has a new name: AT&T TV Now. The rebranding, which AT&T announced to customers on Tuesday, marks the continued sunsetting of the DirecTV brand since AT&T acquired the cable company in 2015 and comes amidst a larger investment from the media giant into streaming…
Hearst Is Building A Self-Serve Platform That Enables Facebook-Style Ad Buying
Hearst is building a self-serve ad platform so advertisers can overlay their audience data against Hearst’s to reach readers across sites like Cosmopolitan, Esquire, Elle and Car and Driver. Designed for smaller advertisers, the platform – dubbed Hearst Audience Select – is slated to launch in time for Q4 ad campaigns. Audience Select will also… Continue reading »
The post Hearst Is Building A Self-Serve Platform That Enables Facebook-Style Ad Buying appeared first on AdExchanger.
As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche
Data-driven marketers don’t like last-click attribution, which simply credits only the final impression that drove a conversion. And they aren’t buying multitouch attribution (MTA), an involved process where each touchpoint in a campaign is tracked and assigned specific credit. So where does the media measurement pendulum settle between those options? For some attribution experts, the… Continue reading »
The post As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche appeared first on AdExchanger.
What the FTC’s Crackdown on Facebook Means for User Data | WSJ
You are Treating Your Brand the Wrong Way | Interview with Nicola Mendelsohn
While in Cannes, Gary sat down with Vice President of Facebook and Instagram for Europe, the Middle East, and Africa, Nicola Mendelsohn. During the conversation, they talk about the biggest mistake of many brands being that they only have one voice for all the different audiences they try to reach. He emphasizes the importance of having multiple voices that are authentic for your brand so you can reach and resonate with different audiences more effectively. This humanizes the brand and makes it easier for people to associate with it.
Follow Nicola on these platforms:
Facebook: https://www.facebook.com/nicola.mendelsohn.3
LinkedIn: https://www.linkedin.com/in/nicolamendelsohn1/
Instagram: https://www.instagram.com/nicolamen/
Twitter: https://twitter.com/nicolamen
TIMESTAMPS:
00:55 – What does brand authenticity mean to you?
3:50 – Which brands are communicating well?
5:00 – Are there stages where creativity and authenticity matter more?
6:20 – What is one piece of advice you would give to a small business trying to find its voice?
9:00 – What are your favorite platforms?
9:50 – How do your personal social profiles help you bring value to big businesses?
12:25 – What are some of the next big trends?
13:45 – Facebook rapid-fire Q&A
—
Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉
—
My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My new K-Swiss sneaker: https://garyvee.com/GV004
—
Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise and is a longtime Well Member of Charity: Water.
—
GaryVee Highlights on YouTube: http://garyvee.com/Highlights
Instagram: http://garyvee.com/Instagram
Podcast: http://garyvee.com/audioexperience
LinkedIn: http://garyvee.com/LinkedIn
Twitter: https://garyvee.com/Twitter
Facebook: http://garyvee.com/GaryVeeFacebook
Snapchat: http://garyvee.com/Snapchat
Website: http://garyvaynerchuk.com
TikTok: http://garyvee.com/TikTok
Weekly playlist: http://garyvee.com/m2mall
GaryVee 365 Alexa skill: http://garyvee.com/garyvee365
—
Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP
3 Areas Where Marketers Can Focus Following the New iPhone iOS
Over the years, Apple has been relatively ad-tech friendly and has played nicely with ad networks and other key marketing players across the mobile ecosystem. That’s about to change. Even if you’re not advertising directly on mobile, these changes are poised to alter the way marketers measure digital campaign success, not just audience targeting. Beacons…
How to Ensure Transparency in Digital Media
Three years after the Association of National Advertisers’ groundbreaking report on the need for transparency, our industry is still failing to fully address the root of the issue. The report, prepared by K2 Intelligence for the ANA, found that “non-transparent business practices” were “pervasive” in media buying agencies. It called out programmatic advertising for “black…
Small News Orgs Get an Ad Tech Advantage With United for News
A nonprofit backed by some major names from the world of agencies and ad tech–including AppNexus, GroupM and OMD–is prepping a programmatic offering to bring buyers brand-safe content at an international scale. The coalition, called United for News, was formed through a partnership between Internews, a media-centric NGO, and the World Economic Forum. The pitch,…