Month: July 2019

Bad news, disco fans: Advertisers will soon no longer be able to target people on Facebook based on their love of ABBA’s 1977 hit “Take a Chance on Me.” That’s just one of several thousand infrequently used targeting options Facebook is getting rid of in an effort to declutter its ad system, the company said… Continue reading »

The post Mamma Mia, Facebook Is Killing Thousands Of Unused Ad Targeting Options appeared first on AdExchanger.

When you block someone on Instagram, they go into a private blocked list on your profile. If you ever want to see all of the users you’ve blocked, our guide will show you how. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap your profile picture in the bottom-right corner…

Pinterest introduced two new shopping features Tuesday: browsable catalogs alongside Pins, and personalized shopping ideas in its feed. When Pinners scroll under a Product Pin and click “More from the brand,” they will see all of the latest, in-stock products from that retailer in one place. And while Pinterest users are shopping, personalized shopping ideas…

David Cohen, the long-time IPG Mediabrands executive who mysteriously stepped down as president-North America at Magna, has surfaced as an advisor to TV measurement firm TVision.

The share of TV channels the average American household actually tunes continues to fall, dropping to 6.6% in 2018, according to a Research Intelligencer analysis of data from Nielsen’s recently
released Total Audience Report. That’s less than half the share of TV channels the average household was tuning ten years earlier, and reflects the ongoing fragmentation of the linear TV universe, as
well as the so-called “paradox of choice” as the number of alternative viewing options grows via non-linear TV options such as OTT and subscription video-on-demand services.

Just one candidate threw in the towel after last month’s debates: little-known California Rep. Eric Swalwell. He has been replaced by Montana Gov. Steve Bullock.

Grainy concert footage that bombards your Instagram Stories might be the stuff of memes, but Apple is here to show us that, when done right, its phones can actually beautifully capture musicians doing their thing onstage. Enter the brand’s latest installment of its ongoing “Shot on iPhone” campaign, which gives viewers an intimate look at…

A study commissioned by Neustar, conducted by Forrester and revealed at Adweek’s NexTech event last week, shows there’s still a gap when it comes to the organizational importance given to identity resolution. For background, identity resolution is the connective tissue in the customer journey. It provides a single, reliable view of any brand’s consumer. And…

Two of IPG’s most prominent Hollywood PR agencies, Rogers & Cowan and PMK-BNC, will be merged into one entity. The yet-to-be-named company will support a roster of more than 500 prominent and influential actors, musicians, producers and athletes. Additionally, the combined firm has over 30 global brands to its credit. The company will become part…

Major TV network groups continue to be adamant about controlling all their national linear TV advertising inventory.