Month: July 2019

Nothing says Fourth of July like a big helping of hot dogs, potato salad and The Big Story podcast. It’s the middle of the year (well, a little past the middle), and this week, the AdExchanger team takes stock of what happened so far and what will likely happen in the year to come. The… Continue reading »

The post The Big Story: The Summer Of Uncertainty appeared first on AdExchanger.

We’ve all seen the weird brand tattoos people get (remember when Flyers fans started plastering Gritty on their bodies when the NHL mascot was unveiled?), but it’s not every day that a company can convince a group of strangers from around the world to get inked up for an ad campaign. However, it appears as…

Arthur Sadoun was in full sales mode as Publicis Groupe finalized its $3.95 billion Epsilon acquisition this week. According to the holding group CEO, the addition of that data-driven marketing firm will provide his company with an advantage over not only direct rivals like WPP and IPG but also the consulting firms encroaching on its…

After viewing increases for the better part of two years, cable TV news networks posted a decidedly downward trend in Q2.

New owner Viacom says it’s the largest Hispanic content offering on a free, AVOD streaming service to date.

OTT responds to the needs of an ever-growing population of consumers: freedom of choice, personalization and convenience.

What does it mean to be the “official beer of esports?” Not much. Yet. Still, Anheuser-Busch may be able to officially claim that title after filing a trademark request last week. Unlike spendy sponsorships to become the official beer of a major sports league, the wide open esports scene only required an opportunistic filing. No…

“Picture Ned Flanders and the Brady’s, every day’s the same pace as the 80s.” Those are the descriptive and funny lines that define this three-minute video promoting Mount Pearl, a city with a population of about 25,000 people in Newfoundland, Canada (the smallest in the province). The short comes from Target Marketing, an award-winning ad…

It’s been only a few weeks since Facebook debuted its long-awaited cryptocurrency plans, and lawmakers are already calling on the social media giant to hold off on rolling out the red carpet. On Tuesday, several Democratic members of the U.S. House Financial Services Committee published an open letter to Facebook’s executives requesting they “immediately agree…