Top-level marketers are seeing promotions to the highest offices in the C-suite, and Chobani is the latest brand to make such a move. Chobani announced today that after six years as CMO, Peter McGuinness would be promoted to the role of president. Hamdi Ulukaya, Chobani’s founder and CEO, said McGuinness’s promotion reflects the sort of…
Target’s Tariff Strategy Might Haunt the Retailer
Target told its suppliers they’ll have to foot the bill for any additional costs related to tariffs on goods from China, because it has no intent to raise the prices it charges customers. A Target representative confirmed the retailer sent a vendor letter. The news was first reported by Oregon Public Broadcasting, which cited a…
Dentsu’s iProspect Acquires DTC Marketing Agency MuteSix
MuteSix, a Los Angeles agency that specializes in direct-to-consumer marketing, is joining Dentsu Aegis Network’s iProspect. The 4-year-old shop brings expertise in social media and performance marketing, and has worked with a range of DTC brands including MeUndies and Cocofloss. According to Dentsu Aegis Network, the deal supports its “continued growth strategy for the U.S.”…
How Ring Is Turning Law Enforcement into a ‘Publicly Financed Sales Arm’
Amazon’s video doorbell Ring has quietly partnered with more than 400 U.S. police forces, according to a new report from the Washington Post. Police and sheriffs’ departments in cities like Chicago, Dallas, Detroit, Kansas City, Los Angeles and Phoenix not only have access to users’ camera footage, but they can also automatically request video from…
The Big Story: Cleanliness Is Next To Platform Data
Amazon’s clean room is … well, not open for business. But it exists! James Hercher and Alison Weissbrot on Tuesday reported on a closed beta test run by Amazon that will give ad buyers access to more of its vaunted data. This week on The Big Story, we’ll see what they uncovered in terms of… Continue reading »
The post The Big Story: Cleanliness Is Next To Platform Data appeared first on AdExchanger.
Leave Your Mark on Bombay Sapphire’s Crowdsourced Art Project by Guiding a Robot Arm
Does the future of creativity belong to humans or robots? Perhaps the answer is both. Bombay Sapphire, the Bacardi-owned gin brand, today launched a crowdsourced canvas painted in real time by industrial robot arms based on input submitted by visitors to a branded website. The initiative, #FindYourCanvas, features a 27 foot by 9 foot canvas…
UNPOPULAR OPINION: Losing Actually Turns You into a WINNER | Brisbane 2019 Keynote
You will never get stronger if you are only reading about how to do push-ups. It may help you with your form and understanding of how to execute, but you need to actually put in the time and work to see the results. Learning from and experiencing failure is the quickest road to success and reaching the goals you are striving for. The faster you learn what-not-to-do, then you can start executing ion what you need to do.
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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Fox News Channel Wins August Cable TV Viewing, CNN Makes Gains
MSNBC remains in second place among cable TV networks — but it lost 20% in prime time to 1.48 million viewers and was down 16% in total day viewers to 870,000.
Zenith Poaches OMD’s Castronuovo To Head Up West Coast Ops
Zenith wants to expand its footprint on the West Coast and has tasked Greg Castronuovo with leading the way.
‘The Athletic’ To Offer Limited Free Content With Advertising
One podcast episode a week will become available in front of the paywall and one behind, as part of the new plan.