Month: August 2019

Music-streaming service Spotify beefed up its Spotify Ad Studio self-serve advertising platform with the addition of interest targeting and real-time context targeting. Spotify Interest targeting enables brands to reach Spotify Free users based on activities and topics they are passionate about, determined by their podcast, playlist and platform preferences. Advertisers can choose from categories such…

Adweek hosted its inaugural NexTech event last week featuring some of the biggest names of media, advertising and tech. We heard a variety of voices in the brand marketing space including Martin Sorrell, chairman of S4 Capital, Linda Boff, CMO of GE, Jared Smith, president of Ticketmaster, Linda Yaccarino, chairman of NBCU advertising and partnerships…

In their apparent effort to gang up on the veteran in their midst, frontrunner Joe Biden, 76, some of the debaters looked like bullies.

TikTok users now have access to a library of top trending GIFs thanks to a partnership with Giphy that began Thursday. Giphy’s GIF platform has been integrated into the video-creation application, and TikTok users can now add GIFs to their videos by tapping the Giphy button. TikTok also teamed up with Giphy Studios and with…

“In-housing” has become a regular buzzword in the ad-tech industry recently. But as Belinda Smith, head of global marketing intelligence at EA, told ad-tech reporter Ronan Shields at Adweek’s NexTech Conference, the term “marketing transformation” is a better fit. It also rolls off the tongue a lot better. Bringing media buying efforts in-house isn’t a…

Burger King will make good on its plant-based sandwich promise sooner than the chain initially projected. As of Aug. 8, the Impossible Whopper–with its truth-in-advertising slogan: 100% Whopper, 0% beef–will be available at 7,000-plus outlets in the U.S. The move adds another layer of sizzle to an already smoking hot summer, as plant-based startups battle…