Month: August 2019

TV has reached a new tipping point, as more than half of all viewing is now accounted for by viewers 55-plus, according to an analysis of Nielsen data published by UBS. The report notes that the
demographic is “one that advertisers rarely seek to reach,” and that it’s composition of total TV viewing is up 36% from 2012.

Aiming to revive a lawsuit against Facebook, the Russian company Federal Agency of News claims in new court papers that its account was removed as a result of a “conspiracy” between the social
networking platform and U.S. government.

Roku’s growth is trending faster than Netflix’s at this point. Netflix currently has 60.1 million U.S. subscribers and 140 million globally.

Facebook knows so much about its users that it can link their accounts, even when created under different names, from different devices.

When Virgin Voyage’s first ship, The Scarlet Lady, sets sail next spring, it will be without any single-use plastics onboard. That includes water bottles, straws and to-go coffee cups. On the Virgin Voyage site, “sustainability” is given its own page, saying the company aims “to minimize environmental impacts, establish responsible supply chains, promote thriving local…

It’s faster, cleaner, and easier to read. We’re ADA compliant to boot!

Mobile fraudsters are impressively stealing your ad budget, and you likely don’t even know it. These grifters have evolved their trade faster than prevention capabilities can keep up and have turned ad tech into their unwitting accomplices. Ad buyers are losing this arms race, and the bigger your budget, the bigger a target you are….

Getting settled into a new home is never easy, but it’s especially challenging when your house is the Cleveland Browns’ 68,000-seat stadium. Making their debut today as Progressive endorsers, Heisman Trophy winner Baker Mayfield and his wife, Emily, star in a series of vignettes called “At Home With Baker Mayfield,” an episodic campaign that will…

Attendees of the U.S. Open–the sole Grand Slam tournament to take place stateside–know that tennis is hardly the only attraction at the event. During the two-week-long tournament, the Billie Jean King National Tennis Center in New York is transformed with pop-up restaurants and tennis-specific shops, plus a bevy of brand activations throughout the complex. American…

Lord & Taylor, the famed 193-year-old brand that’s struggled for years and recently closed its Fifth Avenue flagship in New York, is getting a second life. Le Tote, a 7-year-old digitally native clothing subscription brand, acquired the storied retailer for about $100 million. Hudson’s Bay Company, which owned Lord & Taylor, is still set to…