Month: August 2019

Hudson MX’s platform has been used to make $2 billion in local media buys with 30 media agencies in 210 markets and 294 national advertisers so far this year. Automotive advertising remains one of the
biggest ad category for local TV stations, but faces increasing competition from digital media platforms.

Private label brands used a similar playbook for more than 100 years, after a pharmacist in Columbus, Ga. created what we now know as RC Cola as an alternative to name brand soda in 1905. But recently, the blueprint has changed as retailers focus on driving consumer loyalty and put price points in the backseat….

As a CPG, Diageo is always looking for efficiencies. And as a spirits’ brand, it’s especially vulnerable to brand safety issues. That’s why the beverage giant brought programmatic and social buying in house in North America, a decision that has driven both more control and “a lot of productivity and return,” said Jason Acker, Diageo’s… Continue reading »

The post Diageo’s In-House Ad Buying Boosts Productivity And Brand Safety appeared first on AdExchanger.

To woo content producers, Amazon is now willing to offer licensing fees, not just ad revenue-sharing deals.

It may be coincidental with calls for an ad boycott surrounding prime-time star Tucker Carlson’s statements that white supremacy is a “hoax,” but Fox’s ad inventory plummeted this summer, according to
an analysis published by Wall Street equities firm UBS this week.

Did you know that the Facebook application allows you to set a daily time reminder that will notify you when you’ve spent a set amount of time in the app? Our guide will show you how this works. Note: These screenshots were captured in the Facebook application on iOS. Also note that if you use…

At least three critically acclaimed and hugely popular TV series are getting the one-off movie treatment.

With the sun about to set on the summer of 2019, we wanted to toast the drink of the season: hard seltzer. But with so many now on store shelves, how can you tell the difference between the refreshing and the revolting? Well, leave it to us. We gathered several Adweek staffers–some of whom have…