Month: August 2019

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This is literally THE BEST WEEK OF MY LIFE | DailyVee 572

This is literally THE BEST WEEK OF MY LIFE | DailyVee 572
Doing what you love in life is the key to happiness in the long term. Gary spent 4 days in Chicago at the National Sports Collectors Convention where he was having an uncomfortable amount of fun negotiating, bartering, and flipping his collection if sports cards that he knows there is a market for. He hasn’t had a week this fun in a long time.

Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉
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My direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My new K-Swiss sneaker: https://garyvee.com/GV004
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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Amazon Is Testing A Clean Room Service, Giving Advertisers Access To New Data Sets

Amazon is developing clean room data technology that could improve measurement and data for ad campaigns, according to sources familiar with the product. The idea is similar to other clean room offerings, like Google’s Ads Data Hub (ADH) or Facebook’s enterprise data-sharing service, which enable advertisers to measure campaigns or mingle their first-party data with… Continue reading »

The post Amazon Is Testing A Clean Room Service, Giving Advertisers Access To New Data Sets appeared first on AdExchanger.

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Catching Up With Neustar, 3 Years After It Was Taken Private

Two years ago, Neustar was taken private when Golden Gate Capital acquired it for $2.9 billion. Since then, the company has focused its marketing industry offering around three areas: marketing analytics, first-party data services and identity resolution. Many of these capabilities were brought into Neustar through acquisitions of companies like MarketShare, TRUSTID, Aggregate Knowledge and… Continue reading »

The post Catching Up With Neustar, 3 Years After It Was Taken Private appeared first on AdExchanger.

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Disney+ Customers Get a Steep Discount if They Sign Up Now

Disney has kicked off the marketing campaign for its anticipated streaming service Disney+ with a steeply discounted offer to lock in subscribers for the next three years. Until Sept. 2, members of Disney’s fan club, D23, will have the option to sign up for a three-year subscription to Disney+ for just $46.99 per year, the…
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Disney and Target’s Partnership Comes Just in Time for the Holiday Season

With $12 billion in annual toy sales at stake, Target is looking to take ownership of the category with a new Disney partnership. At D23 expo, Disney’s annual three-day event celebrating, well, Disney, the House of Mouse announced it would open 25 permanent branded shops inside Target stores across the country by Oct. 4, with…
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Why Facebook’s FTC Fine Is a Positive for the Digital Ad World

The FTC fined Facebook $5 billion for various privacy violations in July. After two years of privacy pushback, multiple scandals and public outcry, the social media behemoth is finally being held accountable. This is the largest fine in FTC history, much larger than the $22 million fine imposed on Google in 2012. As trust erodes…
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More On Those Ineffective Network Promos

In the era of “peak TV,” with more viewing choices available than ever before, it takes viewers longer to even become aware of a new series, much less start watching it. This makes effective on-air
promotion (still the best way to create such awareness) more important than ever. The broadcast networks’ lack of effective new series promotion is stunning. In this week’s edition, I return to the
subject, because it warrants being repeated over and over again, until the networks’ listen.
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Trump Wants New Hearing In Battle Over Twitter Blocks

“The @realDonaldTrump account belongs to Donald Trump in his personal capacity, and his ability and decision to exclude individuals from that personal property are likewise independent of his public
office,” the Justice Department tells a federal appellate court..
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Phocus Sparkling Water Is Spiked—With Caffeine

Spiked seltzer–also known as hard sparkling water–is undeniably the sip of the summer, with brands like White Claw, Bon & Viv and Truly dominating the beverage conversation. But alcohol isn’t the only unexpected infusion seltzer has been getting recently. Phocus is a caffeinated sparkling water that offers consumers a non-coffee, non-soda beverage option to get…