Month: August 2019

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. According to the IAB’s Outlook for Data Report, marketers plan to spend more money on data than ever. But just as investment… Continue reading »

The post As Data Sales Rise, Questionable Provenance Proves A Growing Threat appeared first on AdExchanger.

Opinion: Tech giants must stop hiring philosophers as pawns, and allow them to make sense of the world tech is molding.

The fires raging in the Amazon rainforest have generated less than 7% of the U.S. cable news coverage of the fire that damaged the Notre Dame cathedral in Paris, France, in April, according to an
analysis conducted by news media watchdog Media Matters.

This is not a test: App messaging platform Airship is buying Apptimize, an A/B testing platform that helps mobile marketers rapidly run experiments across apps and sites, including OTT apps. Airship, which rebranded from Urban Airship in April, declined to share terms for the deal, which was announced on Tuesday. But around 20 people from… Continue reading »

The post Airship Acquires Apptimize To Combine Messaging Orchestration With A/B Testing appeared first on AdExchanger.

TikTok’s viral videos of the #GuacDance and kombucha taste tests might soon be used to target you with ads in other apps. A trove of newly discovered developer documents reveal the platform has rolled out a native audience network for advertisers looking for a new avenue to reach the roughly 260 million collective TikTok-ers in…

Bob Purcell is a successful consultant, a Massachusetts transplant who’s quite happy to enjoy the year-round warmth of Southern California. But Purcell still vividly recalls his corporate days on the East Coast when, between 1986 and 1994, he was the chief marketer for Dunkin’ Donuts. And if you ask Purcell about his Dunkin’ Donuts days,…