The brief called for ads that promote new items in the Ikea catalog while also acknowledging that, in Denmark at least, there no longer is a catalog. So Danish agency Hjaltelin Stahl, owned by Accenture Interactive, came up with an outdoor campaign that does both in a visually clever way. In out-of-home ads that have…
MTV VMAs Will Feature Over 6 Minutes of Branded Content From Toyota and Pepsi
This year’s MTV VMAs are rethinking branded content. The 2019 Video Music Awards will feature in-show integrations, experiential pop-ups and more innovations that use the name power of some of the biggest brands to celebrate VMA artists. The VMAs–airing tonight on MTV–will feature more than six minutes of branded content from Toyota and Pepsi, who…
How The RealReal Cashes In on Pre-Owned Luxury Brands | WSJ
Sony, Yamaha Plan Streaming Ads Both Inside And Outside Self-Driving Vehicle
Sony and Yamaha teamed to create the SC-1 Sociable Cart, an autonomous vehicle with high-resolution displays installed on its interior and exterior.
5 Ways Brands Can Protect Themselves Against the Next Social Media Hoax
Martha Stewart shared it. Usher shared it. Top government officials and media execs shared it. As the latest Instagram copyright hoax made its rounds, pixelated and degrading in quality with each repost, others watched in horror as the internet underscored yet again the most glaring vulnerability of our digital age: Fact-checking is an afterthought, if…
An Orchestra Beautifully Channels Brandi Carlile for American Express’ Newest Ad
Around this time last year, global sensation Lin-Manuel Miranda took all of us on a journey through his Washington Heights neighborhood. The philosophical ad was a personalized tour of some of the businesses and locations that helped shape the Hamilton creator … and all underwritten by American Express. Underlying the surface of the work is…
Why We Need to Pass the Equal Rights Amendment—Now
Today is Women’s Equality Day, which celebrates the passage of the 19th Amendment that gave women the right to vote on August 26, 1920. Black suffragists like Sojourner Truth, Nannie Helen Burroughs and Ida B. Wells worked bravely to secure their right to vote. However, it wasn’t until the Voting Rights Act was passed in…
Inside Uber’s Fraud Suit Against Phunware
“Guys, it’s that time of the month … no not that time. It’s time to spin some more BS to Uber to keep the lights on.” That’s an excerpt from an email sent on Oct. 31, 2016 between two employees at Phunware, according to a lawsuit filed by Uber on July 12 in San Francisco.… Continue reading »
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For National Dog Day, BarkBox Will Write a Song Based on a Photo of Your Good Pupper
As the world around us steadily crumbles, there’s one unifier that bonds us and offers a rare beacon of happiness: dogs, one of the few forces of sheer good in existence. They are caring, playful, affectionate, and, even when they’re redecorating your kitchen with an unattended bag of trash, darn it, they are still the…
Disney+ Ups The Ante With 4K, 4 Streams, Star-Studded Lineup
Netflix requires a premium $15.99 sub to get 4K, four streams. New Disney+ exclusive series include “Star Wars,” “Lizzie McGuire,” Marvel and Muppets spinoffs.