Month: August 2019

The camera loves Eva Longoria, and vice versa, with the Texas-born actor, producer, director and activist filling her social media feeds with a steady stream of snaps that document her life as a Hollywood mom and mogul. But a closer look at those Twitter and Instagram posts, and the pop-culture media coverage that invariably follows…

To say that Subway’s marketing department has been a hot mess in recent years is an understatement. Since 2015, the same year the chain’s former spokesperson Jared Fogle landed himself in prison for child pornography and sex with minors, Subway has dealt with a revolving door of both creative agencies and marketers. Like many established…

People love that chicken from Popeyes so much, it’s selling out. At least the new chicken sandwich is, thanks to a Twitter fight. On this week’s episode of Yeah, That’s Probably an Ad, we give it a taste test and bring you the backstory of the marketing campaign that made it a phenomenon. Plus, Disney+…

When last we saw someone trying to sneak into Ferris Bueller’s house, it was Principal Ed Rooney hoping to prove that the high school rapscallion was faking his illness to take a day off from school. (Which, of course, he totally was.) That didn’t work out so well for Rooney, who gets kicked in the…

Another big stock market downturn over trade issues with China hit media stocks as well, with some broad-based technology and ad tech enduring major declines. On Friday, with the possibility of more
looming tariffs, President Trump “ordered” some companies to stop doing business with China. Earlier in the day, China said it was putting tariffs on some $75 billion in U.S. goods being imported into
the country. A week ago, the Dow Jones Industrials gave up 800 points, igniting fears that a possible recession of the U.S. economy could be near.

Chinese data technology company BlueFocus and Legacy Acquisition Corp. have combined to form a new holding company called Blue Impact. Legacy provided around $300 million as part of the deal and adds Madhouse, a Shanghai-based mobile-focused paid media and performance platform that specializes in marketing China-based brands outside the country. Following the merger, BlueFocus parent…