The total audience across magazine media brands, including readers on print and digital, web, mobile web and video platforms, was 1.6 billion in June 2019, up 5.5% year-over-year.
Turbulent Times: News Corp Service Could Change How Google, Bing Support Publishers
Knewz.com, expected to debut later this year, will support a website and mobile app and serve all original news reports rather than quick summaries of existing articles.
Why Popeyes Is Positioned to Be the Next Great Brand Marketer
It’s been called the chicken sandwich war of 2019, but this week’s fast feud was just the opening battle. Popeyes, a nearly 50-year-old fried chicken chain generally known both for its good food and spotty service, has long lagged behind global leader KFC in terms of size and behind Chick-fil-A in terms of customer experience….
Jay Inslee Was the Climate Change Candidate. Did His Campaign Brand Effectively Convey That?
In a field of two dozen Democratic candidates for president, there’s naturally going to be a single-issue candidate or two. Until this week, one of them was Washington Governor Jay Inslee, running on solving the climate crisis. Inslee withdrew from the race this week, saying on MSNBC that it was clear he wasn’t “going to…
3 Ways to Come Up With a Great Idea Without Overthinking It
When Dan Wieden hired me almost 16 years ago, I was excited and terrified. As a junior copywriter working at a small unknown agency in Salt Lake City, I used to carry around a little piece of paper in my pocket that said, “I am a copywriter at Wieden+Kennedy.” I was terrified that I wouldn’t…
Hasbro Buys Entertainment One For $4 Billion, Pushes More Into TV, Film
The deal will add key global media brands including preschool TV series “Peppa Pig,” as Hasbro looks to develop and distribute its toy/game brands into TV and film content.
H. Jon Benjamin Is Back for Arby’s, Where All Hell Breaks Loose in the Kitchen
Of late, the ad world and consumers have witnessed various battles royale. Recently, it was all about the chicken sandwich wars with Popeye’s, Chick-fil-A and, perhaps puzzlingly, Boston Market, going tete-a-tete-a-tete. Of course, the storied history of Burger King vs. McDonald’s vs. Wendy’s remains a constant source of chatter. Meanwhile, one QSR simply keeps on…
Facebook: Here’s How to See How Much Time You Spend in the App
Did you know Facebook allows you to see how much time you spend in its mobile application, for both individual days and as a weekly average? Our guide will show you how this works. Note: Facebook’s chart will only show you how much time you spend in the Facebook app on your current device, so…
Third Democratic Debate Next Month On ABC: By The Numbers
The number of Democratic candidates qualifying for next month’s debates might be nearly cut in half, but ABC hopes to stretch them over two nights.
David&Goliath Has a New Chief Strategy Officer
Creative agency David&Goliath has named Laura Forman its chief strategy officer. Forman joins following a brief stint at TBWAChiatDay New York, where she consulted as the North American strategy lead on Nissan. Prior to that, she served as executive director of brand strategy at Swedish creative agency Forsman & Bodenfors in New York, a role…