Month: August 2019

The volume of programmatic ads that could be categorized as questionable — explicitly malicious ones, in-banner video, and ones violating explicit quality criteria — has fallen to its lowest
percentage since a leading cybersecurity company began tracking them five quarters ago. “We saw notable declines in the rates of malicious and in-banner video ads,” Confiant says in its just-released
Q2 2019 Demand Quality Report, noting that in-banner ads “plummeted” to just 0.1% of the total ad impressions it tracked during the quarter, down from 0.45% in the first quarter, and two to three
times that rate in previous quarters.

Footwear brand ASICS is running out of patience with shoddy viewability measurement. “People still continue to buy nonviewable impressions – it’s just crazy,” said Philip Bryant, senior manager of media at ASICS Digital, a subsidiary of the ASICS corporation that’s focused on building, testing and implementing digital technologies for use across the larger org. One of… Continue reading »

The post ASICS: Buying On Viewable CPMs ‘Levels The Playing Field Across Programmatic’ appeared first on AdExchanger.

Google will give AdMob and AdSense publishers more information each time it restricts an ad from serving up as a result. The move is part of an update to fight invalid traffic and suspicious activity
on its ad networks before ads are served.

News publishers see an even steeper revenue loss of 62% as cookie-blocking prevents advertisers from reaching target audiences effectively.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Anderson, managing director at Xaxis.  The constant growth in the numbers of devices and media outlets has rapidly changed the ways in which consumers can access content. That has… Continue reading »

The post A New Mindset: Making Bottom-Up, Dynamic Media Planning Work appeared first on AdExchanger.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is by Patrick O’Leary, founder and CEO at boostr. Much has changed in selling media and advertising. The original relationship-focused DNA of the typical ad seller is no longer sufficient to thrive. Programmatic has flipped the equation, requiring strong analytical and numerical skills.… Continue reading »

The post Want To Be A Unicorn? Hire A Chameleon: Profile Of The Future Advertising Seller appeared first on AdExchanger.

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

The post Comic: Land Of The Giants appeared first on AdExchanger.