The quirky and sometimes unsettling mascots that have come to define brands like Kool-Aid and Pillsbury are apparently doing something right. According to a study by global marketing research firm System1, these “fictitious characters” employed by brands increase advertising effectiveness. The study, which used data from the Institute of Practitioners in Advertising (a U.K. trade…
What Would an AI Have Named the New XFL Teams?
The XFL revealed the names and logos for its first eight teams this week, and, for a WWE-adjacent league that crosses football with the spirit of professional wrestling, the team titles are disappointingly tame. Between the Seattle Dragons and the New York Guardians, not to mention the L.A. Wildcats, the monikers sound as if they…
Facebook Released a Playable Preview Tool for Its Playable Ads
Facebook introduced the Playable Preview Tool, which advertisers and developers can use to test and validate assets that are used in its Playable Ads. The social network introduced Playable Ads last August as a way to enable people to preview mobile applications before downloading them. The Playable Preview Tool helps its users ensure that their…
For Digitally Native Hero Cosmetics, TikTok Is More Useful (and Cheaper) Than Instagram
As back-to-school season continues in full force, Hero Cosmetics, a digitally native brand that sells acne patches, is rolling out a new campaign on Gen Z’s favorite platform: TikTok. To bring the campaign, dubbed “Get Ready With Me,” to life, Hero Cosmetics worked with about 23 TikTok creators to release short videos, with the hashtag…
How Radicalization Online Can (And Can’t) Be Stopped | WSJ
The ONE STRATEGY For Businesses That Will Work FOREVER | Sydney 2019 Keynote
The most important thing for any corporation, personal brand, or small business regardless of what industry you are in or what you sell is to provide your audience with VALUE. Value is the number one asset any business can give their audience and every successful business provides value in some form. The mediums of communication will continue to evolve, but the concept of providing value will always be tried and true.
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
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Overstock CEO Resigns After a Series of Controversial Remarks
Patrick Byrne, who founded Overstock in 1999, has resigned as CEO. In a letter to shareholders, Byrne stated that his remarks earlier this month about the FBI, the “deep state,” and his romantic involvement with a jailed Russian agent “complicate all manner of business relationships.” Jonathan Johnson, an Overstock board member for 17 years, will…
PBR’s Stronger Seltzer Wears Its Potency on Its Sleeve in These Launch Ads
Pabst Blue Ribbon isn’t the first to market with a flavored, alcoholic seltzer. In fact, it’s jumping into a category that’s officially on fire this summer, driven by brands like White Claw and Truly, with beer giants Anheuser-Busch (Bon & Viv) and MillerCoors (Henry’s Hard Sparkling Water) also trying to grab their share of consumers’…
6 Rules to Making Inspiring Creative, Learned From Great Clients
In my entire career, I can’t recall one instance of a client saying, “We’d like you to create average work. That’s all this brand needs.” Nobody wants average work. But creating advertising that transforms brands is not a process for the faint of heart. It takes soul-searching, hard questions, candor, collaboration and daring. No wonder…
Facebook: Here’s How to Hide Memories From a Certain Date
Did you know that Facebook allows you to stop seeing Memories from specific dates or date ranges? For instance, if a time in your life was associated with negative events, you may not wish to see Memories from that period. Our guide will show you how this works. Note: These screenshots were captured in the…