Month: August 2019

Facebook users looked to add some green to their living spaces in July, as aglaonema was one of Facebook IQ’s Topics to Watch for the month. Discussion about aglaonema and associated topics spathiphyllum, philodendron, dieffenbachia, araceae, alocasia, evergreen, monstera deliciosa, pothos, monstera and terracotta was up 3.9 times compared with July 2018 and 0.7 times…

Unlike competing browsers like Mozilla’s Firefox and Apple’s Safari, Google’s Chrome has to strengthen user privacy without undermining online advertising. Chrome walked that razor’s edge when it revealed plans to create a “privacy sandbox” that will increase protections to user privacy without breaking programmatic advertising that funds publisher content. To bolster its position, Google claimed… Continue reading »

The post Google Chrome Will Protect Programmatic As It Enhances User Privacy appeared first on AdExchanger.

In a survey conducted by Girls Who Code, teen female engineers report that even their very first encounters with tech companies raised red flags.

With websites, mobile technology and streaming services offering new avenues for advertising, television commercials are accounting for an increasingly smaller proportion of brands’ overall ad spend. And smaller budgets mean TV spots often don’t carry the same cachet they once did. Instead of setting the cultural agenda, TV ads now often reference pop culture and…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carl Spaulding, executive vice president of strategy at NCSolutions. Advertisers need a refresher course on the difference between attribution and causation – and why proving the latter is so much… Continue reading »

The post Attribution Does Not Imply Causation appeared first on AdExchanger.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Time-sensitive marketing triggers are nothing new. Ever moved and received a mailbox full of offers? In the last few months, my business partner and I have sold… Continue reading »

The post TV’s Need For Speed appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. European Conflict Google has shuttered Adobe DSP’s access to the Google Ad Manager ad exchange in Europe, citing malware fears. “There are concerns that Adobe’s DSP was recently identified as a tool used to help spread a notorious form of malvertising known as eGobbler,”… Continue reading »

The post Adobe EMEA DSP Shut Out Of Google; Nanigans Sells Social Biz appeared first on AdExchanger.