Month: August 2019

BBH New York has expanded its creative team by hiring Marta Ibarrondo, who joins as group creative director, and Brooke Kaylor, who serves as head of integrated production. Kaylor replaces Ed Zazzera, who recently left the agency to join McCann Health. She and Ibarrondo will report to Gerard Caputo, BBH New York’s chief creative officer,…

This is the best quarterly growth since 2007, according to the Out of Home Advertising Association of America. The 7.7% hike over the same period a year ago totaled $2.69 billion.

Sony Music and Mark Ronson took advantage of Facebook opening up augmented reality platform Spark AR to all Instagram creators last week, as the music label and the DJ, artist and producer teamed up with the photo- and video-sharing network on the first-ever purpose-built music video for Instagram Stories. Pieces of Us, also featuring King…

Less than a year after opening two offices across the pond, the ad-tech buying firm MightyHive has brought on Simon Harris to oversee its sales operations in Europe, the Middle East and Africa. Harris, who previously headed the programmatic activation team for Dentsu’s London branch, will work with MightyHive’s European managing director Sasha Schmitz to…

Waze can now help drivers navigate and entertain them simultaneously following an integration with YouTube Music. Lawrence Kennedy, product manager for YouTube Music, said in a blog post that YouTube Premium and YouTube Music Premium subscribers will have access to all of their albums, playlists and personalized mixes via the Waze application. The integration began…

The Out of Home Advertising Association of America (OAAA) said in its latest report that the out-of-home (OOH) industry is experiencing growth not seen in more than a decade. According to the organization, OOH revenue grew 7.7% to nearly $2.7 billion for the second quarter of 2019 compared to the same period in 2018, marking…

It’s daunting to run a large corporation — especially when a third party finds adware in one of the company’s top services.

Interpublic’s The Martin Agency also retained a key piece of business as creative agency on the iconic Oreo account. The CPG giant will also work with a “limited number” of local agencies. Mondelez
issued a statement confirming the new arrangement — which is officially effective Sept. 1, but will be phased in as practicable over the next year.

Brands are moving away from advertising that appear next to controversy, terrorism and illegal behavior, and toward lifestyle-related feel-good content promoting positive thoughts.