Netflix is still king of the streaming world in the U.S., but its dominance is expected to slip slightly as competitors like Hulu and Amazon Prime Video take on more market share and new services enter the streaming space, according to a new forecast from the research firm eMarketer. By the end of 2019, 158.8…
Facebook Begins Prepping Developers for Its New Off-Facebook Activity Tool
Facebook began preparing developers for the Off-Facebook Activity tool it unveiled Tuesday, even though the tool is currently available only in Ireland, South Korea and Spain. Software engineer Brad Hill cautioned in a blog post that Facebook Login may be impacted once users gain access to the Off-Facebook Activity tool and begin using it. He…
Instagram Will Test Back-to-Back Stories Ads From Different Brands
Instagram kicked off a test Wednesday in which a “small percentage” of users will see Instagram Stories ads from two different advertisers back-to-back. A spokesperson for parent company Facebook said the goal is to see if back-to-back Stories ads from different brands provides a more seamless experience for users and to gather feedback, adding that…
8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day
Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public and stay around in one form or another for generations. These mascots have stood the test of time and are particularly endearing to millennials, bringing back cherished childhood…
What Marketers Can Learn From Equinox’s Mishandling of Its Most Recent Crisis
It’s been a rough month for the Equinox brand, and it continues to be challenging. Just a few weeks ago, the brand’s owner Steve Ross held a widely-covered fundraiser for President Trump, which did not align with Equinox’s long-standing marketing campaigns supporting the LGBTQ community. The protest by Equinox members on social media and the…
Data Shows Consumers Need More Education On How Brands Personalize Their Content
Overall, consumers across all generations prefer to see personalized content on Google, Amazon, and Facebook, as well as in emails, a report finds.
These PSAs About Opioid Addiction Focus on the Parents of Sufferers
Many PSAs about the opioid crisis focus on the sufferers themselves–and their plights as they try to get better–like this Truth campaign from the Ad Council that used a video display in New York to let passersby watch an opioid addict named Rebekkah endure her first three days of detox. But a new campaign from…
Facebook: Here’s How to Hide Memories About Certain Users
Did you know that Facebook allows you to hide Memories that contain certain users? For instance, if a person is associated with negative events, you may not wish to see Memories that are connected to them. Our guide will show you how this works. Note: These screenshots were captured in the Facebook application on iOS….
TV Group Tegna Confirms Apollo Buyout Interest
Apollo wants to combine Tegna with broadcasting assets the company is in the process of buying. Apollo has already struck deals with Cox Media Group and Northwest Broadcasting.
CMOs’ Tenure Is Getting Shorter Across Many Industries
Across the corporate landscape, the length of a chief marketing officer’s tenure with a company is becoming shorter, with the average now roughly less than the amount of time it takes to get a college degree. A new analysis released by Spencer Stuart, a leadership consulting firm, illustrates the trend of CMOs on the move…