Month: August 2019

Major League Baseball team the San Diego Padres is calling out-of-home up to bat. In the past, the Padres generally avoided OOH advertising, because the team doesn’t have an awareness problem in its local market, said SVP and CMO Wayne Partello. Although the Padres do buy local radio and TV to drive conversions among more… Continue reading »

The post The San Diego Padres Score With Vehicle-Based OOH appeared first on AdExchanger.

Users quietly buy and sell human skulls, decorated and sold by macabre enthusiasts. Is the underground marketplace just a microcosm of our colonial past?

Facebook will now allow ads depicting “medical tubes connected to the human body,” in response to complaints from anti-abortion groups.

As fast fashion retailers continue to grapple with growing consumer demand for transparency, online secondhand retailers like Poshmark and The RealReal–which went through an IPO in June–are continuing to evolve. That includes ThredUp, the online consignment store founded 10 years ago that just raised $175 million led by Park West Asset Management and Irving Investors….

The IAB Tech Lab and IAB Europe on Tuesday released the second version of the Transparency & Consent Framework (TCF), the collaborative industry solution for conducting targeted advertising in compliance with GDPR. Google has committed to its long-awaited integration with the framework by the end of Q1 2020. The TCF initially was a feature included… Continue reading »

The post IAB Groups Launch TCF 2.0 – A Consent Framework Google Will (Finally) Join Next Year appeared first on AdExchanger.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. As we all know, “cookies are crumbling” – third-party cookies specifically. But the crumbling goes far beyond cookies and into other ways of tracking users, including fingerprinting, link decoration, localStorage and other… Continue reading »

The post The Grim Future Of An Open Web Devoid Of User Tracking appeared first on AdExchanger.

The cookie-based identity regime that fueled the first 25 years of the digital advertising is dying. What will replace it? David Moore, ad tech veteran and CEO of fledgling startup BritePool, says he has an answer. Moore is one of a handful of early ad tech entrepreneurs who are still actively building companies today. As… Continue reading »

The post Is It Time To Reward Users For Sharing Their Identity? appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Children Of YouTube YouTube will remove targeted ads from videos that are watched primarily by children, Bloomberg’s Mark Bergen reports. The move could impact a large fraction of YouTube’s overall traffic and dent monetization as the platform implements contextual targeting in place of personalized… Continue reading »

The post YouTube Will End Targeted Ads On Videos Watched By Kids; BuzzFeed and Walmart Partner On Recipes appeared first on AdExchanger.