Facebook detailed the findings of a report (embedded below) it commissioned from former Sen. Jon Kyl (R-Ariz.) and his team at law firm Covington & Burling on potential anti-conservative bias at the social network. Vice president of global affairs and communications Nick Clegg said in a Newsroom post that Kyl and his team met with…
Adobe, HYPR and Xaxis are among the Digiday Technology Award winners
Adobe, HYPR, Xaxis, Sailthru, MediaMath and more took home this year’s Digiday Technology Awards.
Fourteen winners have been pre-announced, with seven categories still remaining. The final seven will be revealed at the Digiday Winter Awards Gala, which will take place in New York City this fall. These remaining seven include Best Video and Marketing Advertising Platform, Best Marketing Automation Platform, Best Social Marketing Tools/Platform, Best Display and Programmatic Advertising Platform, Best Monetization Platform for Publishers, Best Location-Based Platform and Best Customer Data Platform.
Adobe has won Best Marketing Analytics/Attribution Platform for Adobe Analytics, its suite of business analytics tools. Part of the Adobe Marketing Cloud umbrella, Adobe Analytics counts CPG, tech and travel brands such as Hotels.com, Philips, Epson, WestJet and more among its subscribers.
HYPR takes home the award for Best Influencer Marketing Platform. HYPR is a platform that lets marketers discover and evaluate influencers and also plan, execute and report on their influencer marketing campaigns. HYPR boasts a range of influencer types, including fitness, beauty, food, parenting, travel and more.
Xaxis’ Copilot technology is this year’s Best Personalization & A/B Testing Platform. Copilot is a proprietary AI platform built in-house by Xaxis, which is part of WPP Group, that uses machine learning to build and optimize the media strategies that media traders use to deliver on campaigns for clients.
See the full list of pre-announced winners below.
Best Marketing Analytics/Attribution Platform
Adobe – Adobe Analytics
Best Influencer Marketing Platform
HYPR
Best Personalization & A/B Testing Platform
Xaxis – Copilot
Best Content Marketing Platform
Keywee
Best Mobile Marketing Platform
inMarket
Best Email Marketing Platform
Sailthru – Email Manager
Best Native Advertising Platform
Nativo & Wise Publishing Inc.
Best E-Commerce for Content Platform
StackCommerce
Best Affiliate Network
Partnerize
Best Sales Automation Tools & Platform
KBMax – Snap
Best Digital Retail Technology
TechStyle Fashion Group
Best Data Management Platform
MediaMath
Best Content Management Platform
WP Engine
Best CRM Platform
Zipwhip
The post Adobe, HYPR and Xaxis are among the Digiday Technology Award winners appeared first on Digiday.
What Hong Kong Protesters Want | WSJ
Twitter Bans Advertising From State-Controlled News Media
“This policy will apply to news media entities that are either financially or editorially controlled by the state,” Twitter said. It does not apply to independent public broadcasters or other
taxpayer-funded entities.
taxpayer-funded entities.
Programmatic Check: Malicious And In-Banner Video Ads Drop In Q2
IBV ads could be headed for near-extinction, says Confiant, which tracks programmatic demand quality. Low-quality ads rose slightly, but were still much less frequent than in Q4 2018. @WeAreConfiant
Cable Systems Record Slightly Lower Ad VOD Impressions
Canoe Ventures says there were 6.7 billion ad impressions in Q2, down slightly from 6.8 billion in the same period in 2018.
Publicis Groupe Acquires Rauxa
Founded in 1999, Rauxa reported net revenue of around $70 million in 2018 with a client roster including Verizon, Samsung, Alaska Airlines, Vans and Celgene.
Roku Adds Kids & Family To Streaming Service
Roku’s “Kids & Family” on streaming service The Roku Channel is a free, ad-supported area on the Roku platform. Lego Systems has signed on as the first ad sponsor.
Who Is Winning the Great Chicken Sandwich Twitter War of 2019?
As General Patton once said, the object of war is not to die for your chicken sandwich, but to make some other bastards die for theirs. OK, maybe that’s not the exact phrasing, but the context still stands: When you’re in a conflict, even a branded battle on Twitter, the best defense is a good…
Facebook Is Developing a News Tab and Hiring Journalists to Curate the Top News Section
Facebook’s latest attempt to curate the news will involve giving its algorithms some human help in the form of experienced journalists. The social network said Tuesday that it is developing a news tab, set apart from its News Feed, and it is hiring a “small team of seasoned journalists” to focus on the Top News…