Month: August 2019

The project centers on the lead-up to the United Nations Climate Action Summit in New York on Sept. 23, during which the world’s governments will submit plans to meet the Paris Agreement’s pledge.

The confidence top marketers have in the overall U.S. economy rebounded slightly in August after crashing in February, according to the most recent twice annual survey from Duke University’s Fuqua
School of Business. That said, the current “optimism” index still is well below recent highs for the past several years.

More than a quarter of top marketers now feel it is appropriate for their brands to take a stance on politically-charged issues, according to the most recent in a series of twice annual surveys
conducted by Duke University’s Fuqua School of Business. Currently, 26.5% of marketers responding to The CMO Survey say it political issues are appropriate for their brands vs. just 17.4% when it
began tracking the subject in February 2018.

Publishers will begin to see updates in the way Google presents its content policies in September. The plan is to present the content in a clear outline based on the types of content and places
across the web where Google will not allow or restrict advertising.

The company plans to strengthen the authorization process for ad buyers, show users more information about individual advertisers, and update its list of domestic social issues to better reflect the
public discourse.

Long before a modified DeLorean took Marty McFly back to the future, it was the future. In late 1980, America was abuzz over the DMC-12, the stainless-steel roadster with the gull-wing doors slated to go into production in January 1981. While the DeLorean Motor Company worked to finalize its dealership network, Adweek–which is celebrating its…

The world of toys has gone far beyond dolls and action figures on store shelves, and Mattel is taking its well-loved brands to a new realm: screens. Janet Hsu, chief franchise management officer at Mattel, told Adweek the toy behemoth’s priority now is bringing its properties–which include Hot Wheels, Barbie, American Girl and Fisher-Price–to life…

Earlier this year, McDonald’s lost a legal battle in the E.U. after attempting to keep Irish burger chain Supermac from expanding. Burgers weren’t the issue; it was “mac”–three letters that, like “Mc,” the Golden Arches contends are its sole right to use in the market, at least when it comes to food. The E.U. Intellectual…

During the first week of August, Sears, the once-imperious retail giant that pioneered catalog shopping anchored malls across the country, announced it was closing another 21 stores–this despite emerging from bankruptcy just five months ago. But Sears’ woes are hardly recent, as a walk through the back issues of Adweek (celebrating its 40th anniversary this…

It’s not often that an ad campaign works so well that a brand has to yank it for the sake of maintaining civic order. But, 36 years ago, it happened to a toy company called Coleco and a doll named the Cabbage Patch Kid. Originally branded as Little People, the dolls were created by a…