Month: August 2019

Starting a new job is always a challenging experience: a work site of new people, tasks never before performed, and a whole new ecosystem to find your place in. Everyone has experienced that mix of confusion and excitement that comes with being a rookie. As Labor Day approaches to recognize the hard-working Americans who make…

“Wine coolers have come out of nowhere,” declared our columnist George Lazarus in September 1984, and the man was right. Odds are, anyone who remembers the Reagan Era also remembers sipping these cloyingly sweet blends of jug wine, carbonated water and juice. In issue after issue, Adweek, which is celebrating its 40th anniversary this year,…

Just over three years ago, Colin Kaepernick took a knee to protest the treatment of African-Americans and minorities in the United States. Although we have come quite a distance from that initial form of protest, the NFL’s current partnership with Jay-Z and Roc Nation appears to be a damage control campaign to restore some of…

Snapchat partnered with video game company Blizzard to launch two augmented reality (AR) lenses celebrating World of Warcraft Classic, a recreation of the original World of Warcraft, which was released in 2004. World of Warcraft Classic was recently released for all players who have an active subscription to the massively multiplayer online game. Both lenses…

Facebook revealed a series of new tools and policy updates for Messenger, aimed at improving the experience of businesses and developers (and therefore users) on the platform. First, at Facebook’s F8 2019 in May, the social network revealed it would be adding a lead-generation template to Ads Manager. The template will begin rolling out this…

As the U.S. Open ramps up with brand activations, Ralph Lauren is rolling out a new campaign tied to the sporting event on TikTok. Ralph Lauren is using both the sponsored hashtag challenge offered on TikTok and the platform’s latest offering, which lets consumers buy products within the app, called hashtag challenge plus. This marks…

YouTube is moving the first season of its original television series Cobra Kai in front of its paywall today, marking the start of the service’s strategy shift to making all of the platform’s original programming free and ad supported instead of being restricted to YouTube Premium subscribers. The first season of Cobra Kai, a series…

Is Bernie Sanders helping the news business? For now, no one is exactly sure what those added protections would entail.

Facebook is changing the way users discover businesses and engage with bots on the platform. In the coming months, Facebook will phase out the Discover tab, one of the portals within Messenger where people can browse Messenger bots, businesses to message and games to play. Released in 2017, the tab was originally posiitoned as one… Continue reading »

The post Facebook To Nix Messenger’s Discover Tab, And Other Big Platform Updates On The Way appeared first on AdExchanger.

So many of the new shows the networks teased last May at the upfronts are coming across as the same old, same old.