Being half man and half horse, he enjoyed being the centaur of attention.
Academic Research On Social’s Effects On Elections Stymied By Facebook
The Social Science Research Council is accusing Facebook of jeopardizing an existing data-sharing initiative.
CommonBond Connects With Female Borrowers – While Deciphering Facebook’s Credit Targeting Rules
Women hold two-thirds of the student loans in the United States, but they are far less likely to refinance those loans to save money. One possible reason is that ads for loan refinancing use “one note” messaging that doesn’t feel inclusive to women, according to CommonBond creative VP Cara Phillips. CommonBond saw an opportunity to… Continue reading »
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As Deepfakes Get Faker, What Does This Mean for Our Future?
Editor’s note: Industry consultant Shelly Palmer is taking his popular newsletter and turning it into an Adweek article once per week in an ongoing column titled “Think About This.” Late last year, I wrote about deepfakes and how, for about 200,000 years, we have relied on our eyes and ears to separate truth from lies…
Pearls Before Swine by Stephan Pastis for August 29, 2019
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Dilbert by Scott Adams for August 29, 2019
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Simulmedia Stays The Course As Data-Driven TV Gains Hype
Simulmedia was doing data-driven TV before it was buzzy. Launched in 2009 by ad tech entrepreneur Dave Morgan, the platform is a two-sided marketplace that aggregates supply across national and local TV and facilitates audience-based buying at scale. While linear TV audiences have been on a steady decline over the past few years, the problem… Continue reading »
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The Cost Of Ad Fraud: Cleaner Inventory Means Higher CPMs
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mitchell Reichgut, founder and CEO at Jun Group. Fraudulent ads have long plagued digital advertising, and the industry is finally making serious headway against them. About $5.8 billion in fraud-related losses is… Continue reading »
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How cosplayers and superfans are driving entertainment conversations on Twitter
As they dive deeper into their respective obsessions, entertainment fans may take on alternate identities (see: #Potterheads, Khlovers and Citizens of Scranton), but they usually have a few key traits in common: Tuned in. Enthralled. Unapologetic.
Fiction enthusiast and full-time pretender Wes Johnson embodies all three of these traits and more: the world of entertainment is simply a jumping off point for his own imagination. Johnson’s 185,000 Twitter followers are a testament to his presence as a creative leader in the performance arts of cosplaying and live action role playing (LARPing). Twitter’s where fans are engaged and connected to the sources of their inspiration.
As per a Twitter-commissioned study, 71 percent of television fans on Twitter follow show-related handles — and lucky for them, these brands and their biggest advocates talk back.
On any given day, Johnson’s feed of replies is filled with comments that marvel at his latest work, giving him suggestions for which characters to cosplay next. It also features fan theories and full-blown discussions that reinvent unsatisfying endings to epic sagas. This back-and-forth can be found throughout the entertainment audience, a testament to how deep their fandom ties lie.
Remixing their favorite stories
For binge watchers, reality TV enthusiasts and self-identified magical creatures, Twitter is like a virtual local bar or living room couch: the perfect cozy spot to congregate with like-minded fans.
But for Johnson and his followers, it’s a place to ideate storylines and plot twists that supplement the canon, or the official material accepted as part of a story’s fictional universe. They take the fan experience a step further with cosplay, reenacting iconic scenes and riffing on their favorite film and television moments.
While cosplaying was once only seen at niche conventions — and LARPers only fought it out on park lawns — Twitter connects these characters online. The platform has become a virtual role-playing arena that brings like-minded adventurers together, cutting through the miles of real-life distance between them.
Johnson, for example, often shares images from his latest cosplay video shoots with his Twitter followers, divulging insights on latest film and photo shoots while expressing excitement for future LARPing events.
I didn’t know you were a pirate guy
— misshabit (@misshabit) May 8, 2019
He gets dozens of enthusiastic responses, with some fans marveling at the quality of his costumes, while others join him online to engage in lively discussion.
Had an awesome stream hanging out with you guys! Thank you for joining!!
— Wesley Johnson (@Wes_IRL) May 4, 2019
This form of fan ritual is just one way people on Twitter evoke the magic and mayhem of their beloved stories.
Earning the trust of the superfan
Comic book fans and sitcom historians assemble on Twitter to connect and engage in discussion, conversations only understood by those who’ve watched their chosen cult classics hundreds of times.
These stories are precious to fans and the canon is not to be interfered with (except, of course, by fan fiction). That’s why authentic engagement from brands is so important to them. It fuels their dedication to their chosen media while earning their trust.
So whether you’re a small-town podcaster or novice cosplayer, you too can get in on the action. You may even get a shoutout from your chosen superhero in her human form. All you need is an internet connection, a passion for entertainment and Twitter — no pixie dust required.
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Netflix Brand Tie-Ins Raise Eyebrows; Political Season To Drive Up Social Ad Prices
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tied Down By Tie-Ins Netflix does more than Amazon or HBO when it comes to brand tie-ins. “But the tech company, which doesn’t sell ads, is still figuring out how to weave brands into and around its shows and how much it’s willing to… Continue reading »
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