Tune in to the flower-powered counterculture of the 1960s, bone up on the “Just Say No” campaign of the Reagan era and check out current-day cannabis research and legalization efforts sweeping the country. But one thing you will not do at the Weedmaps Museum of Weed? Get high. There’s no marijuana for sale, and nary…
Even the Most Talented People Have Shortcomings | Talk With Rutgers Football
Everybody has so much more leverage than they think they do. In a recent talk with the Rutgers College Football team, Gary was contextualizing to the everybody how good their current position in life is right now, and why they need to start leveraging it because the window is closing fast.
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
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LiveRamp Grows Revenue By A Third, But Still Needs More From Data Sales
LiveRamp reported revenues totaling $83 million in the company’s quarterly earnings on Monday, up 32% from the period last year. LiveRamp’s revenue is split into two buckets, the core data onboarding subscription product and a “Marketplace & Other” category, which includes one-off data sales and features upsold by the company, like ad metrics that attribute… Continue reading »
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Joe Marchese’s New Venture, Attention Capital, Will Invest In Media Brands And Ad Tech
Former Fox executive Joe Marchese is getting ready to kick the tires on some ad tech assets for his new company, Attention Capital. But first, he needs a few media brands in his portfolio. On Monday, Attention made its first acquisition, throwing in with Lupa Systems, James Murdoch’s private investment firm, for a controlling stake… Continue reading »
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Smart Lights Can Offer Both Perks and Hassles for Your Home | WSJ
TikTok Sends Global Media Account to Omnicom’s PHD
TikTok, a social media platform that has grown rapidly over the course of the past year, has selected Omnicom Media Group’s PHD as its global media agency of record following a review. PHD will be tasked with handling media planning and buying duties across all channels in international markets outside of China, working closely with…
GateHouse Media Wants to Buy, Then Merge With Gannett Under New Company
The two largest newspaper companies in the country intend to merge. GateHouse Media (owned by New Media Investment Group) announced the purchase of Gannett for $1.38 billion on Monday. Pending approval, the deal is expected to close by the end of 2019, with the two brands operating under the Gannett name. If approved, the merger…
7 Australian News Publishers Are Developing Shows for Facebook Watch
Facebook reached partnerships with seven news publishers in Australia to experiment with video on its platform, test new formats and build sustainable video businesses, and those broadcasters will bring exclusive news content to the social network’s Facebook Watch video destination. The publishers are Junkee Media, Network 10, Nine News, Pedestrian Group, SBS, Seven Network and…
ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows
ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association’s summer press tour in LA. “We believe we offer creators a superior platform: big, broad audiences, all year long,” said Burke. The ABC exec cited Nielsen data from its SVOD Content…
EMarketer: Ad Tech Gets A Tax Cut As Programmatic Fees Decline
The ad tech tax is decreasing as vendors along the supply chain become more transparent and lower their fees. While total US dollars spent on fees for non-social programmatic buys will grow 18% to $11.6 billion in 2019, that number is rising in aggregate because the amount of money spent on programmatic is increasing overall,… Continue reading »
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