Month: August 2019

With an increasingly connected world, consumers get to see ads pretty much wherever they are. However, that doesn’t mean people always pay attention to the ads they see or even which ads they
notice most, especially those on mobile devices.

That’s according to ad tracker COMvergence, which found a 69% drop in M&A activity among holding companies and consultancies between the first half of 2019 and the comparable period three years ago.

TLC’s big gains came from strong viewing of its “90 Day Fiance: Happily Ever After?” series. Hallmark continues to benefit from its “Good Witch” series.

The “Voter Privacy Act of 2019,” introduced this week, would require political campaigns to notify consumers if their personal data is obtained and delete that data upon request.

Overall, U.S. theatrical movie spending on national/regional TV is at $551 million from May 1 through August 1 — up 12% year over year.

Instagram and WhatsApp are being rebranded with “From Facebook” being tacked on to the end of their names, reflecting their ownership by the social media giant. A Facebook spokesperson confirmed the changes, saying in an email, “We want to be clearer about the products and services that are part of Facebook.” Alex Heath of The…

Publicis Groupe’s Leo Burnett found a new creative leader inside its Chicago headquarters, naming Jordan Doucette to the role of chief creative officer, effective immediately. Doucette reports to Leo Burnett Chicago president and chief strategy officer Emma Montgomery and Liz Taylor, the FCB and Ogilvy mainstay who joined the agency in May, holding the dual…

Another ad sales chief is on the way out after finishing upfront negotiations this summer. Scott Collins, who has been president of advertising sales at AMC Networks since 2017, will be leaving the company at the end of the month. He joined AMC Networks in 2008. The company said Collins, who just wrapped “another successful…

After four years with Taco Bell, global chief brand officer Marisa Thalberg is leaving the company. Announced internally on Friday, Thalberg, who had a stint as the company’s chief marketing officer, followed up on LinkedIn, writing, “Having led Taco Bell to record-breaking sales (with a +7% for the quarter announced yesterday) and to pretty amazing…

Cannabis poses perhaps the most interesting branding challenge of our time. It’s a product that’s been around forever, used by humans for thousands of years, yet millions of dollars are being invested as though someone just discovered the next big thing. In some respects this is true; a Canadian survey found that the number of…