One of the cautionary tales about parents pushing their children to reach the highest levels of sports is Todd Marinovich. The former USC and Oakland Raiders player was groomed by his father from birth to become a professional footballer, only to fall from grace in some of the most destructive ways possible, including extensive drug…
Advertisers Need to Focus on People and Drop the Excessive Use of Algorithms
My head is cluttered with hordes of information. Big Data is in full effect. Every time I attend a meeting, conference or business briefing, everyone seems so hellbent on spewing forth all the data they have ever learned in their entire lives relative to the topic at hand. Each perspective, backed by reams of decks,…
Huawei’s Latest Earnings Mask Its Trouble Outside China
Huawei last week touted a 23% increase in first-half revenue, despite US sanctions. But smartphone sales fell outside its home country.
Parenting Is Overwhelming, Pampers Admits in Sweet New Ads, But We’re All in This Together
They say nothing can prepare you for parenthood, which isn’t exactly a source of comfort for those who are new to the gig and–likely on the brink of exhaustion–could use a few tips or tricks. In a new Pampers campaign, the uncertainty, fears and everything else that come with parenting are acknowledged in a one-minute…
On the Adweek Podcast: Which Clients Wouldn’t You Work With?
As the border fight and calls for immigration reform grow louder, two giant agencies are taking two different paths when it comes to how they work with government clients. Advertising agency Ogilvy and PR agency Edelman have been in the news over the past week over who they work with, and what their employees have…
Instagram: Here’s How to Invite Friends Via Email
Instagram allows you to encourage others to visit your profile in multiple ways, including through WhatsApp and text message. Did you know you can also email your contacts and invite them to visit your profile on the photo- and video-sharing platform? Our guide will show you how this works. Note: These screenshots were captured in…
Free Streaming Service Tubi Encourages People to Cheat on Netflix in New Campaign
Tubi, the free ad-supported streaming service, wants potential customers to know there’s an alternative to Netflix and chill. In a new out-of-home branding campaign, which goes live Monday, the San Francisco-based streaming service is reminding Hulu and Netflix customers that there’s a free streaming service they could be hanging out with instead. “Dear Hulu, you’re…
Q&A: MRC’s George Ivie Weighs In On Duration Weighting
The Media Rating Council’s proposed Cross-Media Audience Measurement Standards, especially its plan to implement “duration weighting” in 2021, has produced confusion and concern. George Ivie tries to
set the record straight.
set the record straight.
Cashless Stores Alienate Customers in the Name of Efficiency
Opinion: Brands that do away with printed currency are unintentionally self-selecting their users.
Local Political 2020 Ads To Hit $6.5 Billion, TV Grabs 47% Share
BIA says the three biggest markets will be Los Angeles ($368 million), Phoenix ($280 million) and Philadelphia ($259 million), with local TV getting the lion’s share in each market. Local
digital/online advertising will land $1.37 billion, while local ads through pay TV providers — cable, satellite or telco — will get $919 million, and radio will hit $312 million (4.8%).
digital/online advertising will land $1.37 billion, while local ads through pay TV providers — cable, satellite or telco — will get $919 million, and radio will hit $312 million (4.8%).