Month: August 2019

Captify will move into the consumer space later this year, expanding its focus on product innovations for self-service brand marketers, publishers, and agencies.

Fox will use Credible’s consumer and other data for its local TV stations’ sites, as well as Fox Business’s online platform.

The latest advancement, from NCSolutions, lets marketers correlate actual in-store purchasing data with marketing inputs.

In the ongoing trade war with China, Amazon in particular faces a tough road ahead. That’s not to say tariffs will single-handedly bring down the ecommerce giant–CEO Jeff Bezos has done a pretty good job diversifying–but the small businesses responsible for 58% of Amazon’s physical gross merchandise sales in 2018 rely heavily on Chinese manufacturing….

Services such as TweetDelete and Tweet Archive Eraser can wipe out old tweets and retweets, but they can’t reach all of your Likes.

Kroger is spending more on connected TV and it’s just a “natural evolution,” says Kendra Clune, associate media director at the grocery retailer. “Ratings are dwindling on traditional television, and where are those viewers going?” she said. “We saw that our buys were skewing older and older, and we knew we needed to capture more… Continue reading »

The post Kroger Tosses CTV Into Its Media Planning Cart appeared first on AdExchanger.

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Sachin Puri, senior director and global head of performance marketing at StubHub. Are unique visitors growing but not new buyers? Are display and social attribution declining? Direct traffic up, yet customer acquisition costs are rising? Wondering what’s… Continue reading »

The post Performance Marketing And Measurement: A New Beginning Amid Ever-Evolving Privacy Restrictions appeared first on AdExchanger.