Month: August 2019

The second season of Phoebe Waller-Bridge’s Fleabag was the big winner at Saturday night’s Television Critics Association (TCA) Awards. At the L.A. ceremony, the Amazon comedy, which is nominated for 11 Emmys, won three awards: program of the year (the evening’s top award), oustanding achievement in comedy and individual achievement in comedy, which went to…

Facebook has long allowed Instagram and WhatsApp to operate independently. Now, it’s “Instagram from Facebook.”

Fortnite streaming phenomenon Tyler Blevins, better known as Ninja, caused a tectonic shift in the world of gaming this week when he abandoned his massive following on Amazon’s Twitch platform for Microsoft’s lesser-known rival service, Mixer. On Friday, Ninja made his Mixer debut from the Lollapalooza music festival with launch sponsor Red Bull in front…

Amid a news cycle where the name “Uber” conjures up stories of lawsuits and layoffs, the company found itself at the center of a rare Silicon Valley feel-good story this week. First came the bad news: 400 marketing staffers were let go in a massive round of layoffs at Uber on July 29. But almost…

Advertisers in Brazil are laying claim to a bizarrely specific milestone: the first energy drink containing video game files encoded in DNA molecules. The sci-fi feat was accomplished as part of a campaign from AKQA Sao Paulo in which the agency hired DNA data storage startup Helixworks to translate a trove of data on Ubisoft’s…

A cycling gear maker might not think about partnering with an ad agency to develop an aerodynamic helmet for the Tour de France. But Switzerland-based Scott Sports and advertising/design firm Huge Toronto managed to make one that’s functional without losing that certain je ne sais quoi in the design. The Scott Split Plus, worn by…

Facebook Creative Shop teamed up with design firm The Mill on an augmented-reality-powered exhibit at London art museum Tate Britain. Eight pieces being displayed at Tate Britain were transformed using Facebook’s Spark AR augmented reality camera effects platform, giving museum-goers more depth, context and background. Visitors to Tate Britain can use the camera in the…

Forget keeping up with the Joneses–brands are constantly playing catch-up with the changing trends of Gen Z. With social media being as much a part of their lives as, well, real life, Adweek dove into how Gen Z is using these platforms so brands can see what they’re doing in real time. Marketing firm Day…