Month: August 2019

As it faces more competition to streamers, Showtime is getting bigger–but not too big, execs stress. Showtime increased its hours of original programming by 30% this year, with even more expansion planned for 2020, presidents of entertainment Jana Winograde and Gary Levine said today at the Television Critics Association’s summer press tour in LA. Yet…

The Sizmek bankruptcy auction officially closed on Thursday with the announcement that Peer39, the company’s contextual targeting unit, was sold to the private equity firm O3 Industries for $18 million. The Trade Desk and Zefr, a contextual targeting company primarily for YouTube, also submitted bids for the final Peer39 auction last week, according to sources… Continue reading »

The post PE Backers And Sizmek Vets Take Over Peer39, Sizmek’s Contextual Data Biz appeared first on AdExchanger.

Universal Pictures is backing Friday’s theatrical release of Fast & Furious Presents: Hobbs & Shaw with a new activation using Snapchat’s augmented reality marker technology. Moviegoers at select theaters will see special Hobbs & Shaw standees that feature a Snapcode that will unlock a Hobbs & Shaw-themed lens. Once the lens is unlocked, Snapchatters can…

Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate his next move. Snapchat’s parent company confirmed…

Janet Riccio, executive vice president of Omnicom Group and dean of Omnicom University, died on July 30 at the age of 61. Riccio joined the holding company in 2004 as evp, tasked with overseeing many of its largest clients. In 2012, CEO John Wren chose her to serve as dean of Omnicom University, a professional…

As states legalize cannabis for medical and recreational use, some states require pre-approval by government of pot advertising. This prior approval of ads tactic is isolated, legally dubious, and so
far, uneventful.

There has been much debate about the effect of Instagram’s test of hidden like counts on influencers, so creator media platform #paid decided to dig a little deeper in Canada, where the platform’s experiment began. Hidden like counts were spotted in testing as early as April, and Instagram confirmed last month that the test was…

Facebook open-sourced two tools that it developed to detect identical and nearly identical photos and videos, which it uses in its efforts to keep harmful content off its platform. Global head of safety Antigone Davis and vice president of integrity Guy Rosen said in a Newsroom post that the two technologies that are being open-sourced–…

“Killing the mood” is the worst excuse to avoid a conversation around physical and sexual consent. So while some might find it uncomfortable to insert the topic right into the heart of a high-energy music festival, San Francisco agency Heat is proving that, with the right approach, you can spark important discussions at the right…

Green was red-hot on video-creation application TikTok during National Avocado Day Wednesday, as fast casual Mexican restaurant chain Chipotle said its #GuacDance challenge became the app’s highest-performing branded challenge to run in the U.S. #GuacDance was inspired by Dr. Jean’s viral guac song. Chipotle/TikTok According to Chipotle, TikTok saw 250,000 video submissions that included the…