Month: August 2019

This year, fraudulent digital ad spend in the U.S. is estimated to be around $12 billion. For comparison, more money is spent on bot traffic than the total spend on out-of-home advertising (OOH) in the U.S., which is predicted to be around $8 billion. Additionally, AppNexus cites that nearly half of all display ads purchased…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Helmreich, group vice president at Oracle Marketing Cloud. As the popularity of mobile shopping continues to skyrocket, there’s one key thing to remember: While the outcome is the same… Continue reading »

The post Experience Analytics Can Help Mobile Marketers Read Between The Lines appeared first on AdExchanger.

New York, like our industry, has an energy to it. Immersive, motivating, often magical. It is hard not to marvel at its creativity, its championing of cause, it’s continued resilience. But it’s funny what happens when the lights go out. Sometimes it lets us see more clearly. With the blackout hampering my ability to connect…

Public confidence in scientists is on the upswing, and six-in-ten Americans say scientists should play an active role in policy debates about scientific issues, according to a new Pew Research Center survey.

The post Trust and Mistrust in Americans’ Views of Scientific Experts appeared first on Pew Research Center.

They are both celebrating milestones this year: 30 years since the premiere of “Seinfeld” in July 1989 and 25 years since “Friends” premiered in September 1994.

During the network’s coverage, as well analysis coverage on MSNBC, there was a 30-second TV commercial: Donald J. Trump for President.

The July initiative teamed technology platform Influential, SoulCycle and Spotify in a bid to showcase the V8 energy drink.