Month: August 2019

When CBS All Access rolled out in October 2014, its only streaming competitors at the time were Netflix, Hulu and Amazon. Five years later, the streaming space has exploded and is about to get even more crowded. But CBS’ subscription OTT service said it’s ready for the new competition and is increasing its original content…

Pinterest released its financial results for just the second time since its initial public offering April 18. Here are some highlights: 300 million Pinterest surpassed 300 million monthly active users globally during the second quarter of 2019, seeing that total grow 30% year-over-year. The company said it continues to focus on improving user experience, pointing…

The goal of many food commercials is to trigger physical sensations like taste and smell by using the association of sight and sound. Making people feel moved by the faux-burgers they see on the screen so they swing through a drive-through next time they are out is a tried-and-true technique. Burger King’s latest Brazilian ad…

One supporter in the ad says, “We need a president whose only ties to Moscow are Imperial Russian Stouts.”

In fact the CPCs dropped across all industries, but retail and travel saw the lowest this quarter, $0.43 and $0.46, respectively. Education saw the highest price $3.31.

The company is acquiring Listen, a firm that will work across both of Superfly’s key practice areas, including festivals/experiential and its Agency offering.

The IAB Tech Lab on Wednesday released the final specs for sellers.json and SupplyChain object, tools designed to help fight ad fraud and create a more trustworthy advertising supply chain.

The networks are seeking an injunction that would prohibit Locast from streaming TV programs, as well as monetary damages.

OMD USA has named Danielle Sporkin U.S. head of integrated planning, a new role at the agency. Most recently, she was a global client lead at GroupM’s Essence.