Month: August 2019

The NFL will kick off its upcoming season with a new media agency partner. The league has drafted Omnicom Media Group’s OMD to its media agency roster without a review, sources knowledgable about the account confirmed to Adweek. The agency will be responsible for handling media buying and planning for the league’s games. Havas Media…

Lively, the direct-to-consumer lingerie and loungewear brand, is becoming part of Wacoal Industries. The 3-year-old brand founded by a former Victoria’s Secret merchant director, Michelle Cordeiro Grant, was acquired for $85 million. Grant is expected to stay on as CEO and will continue to run Lively as an independent brand inside Wacoal. The company raised…

Ecommerce platform eBay has filed a lawsuit against three Amazon managers after it says the defendants created fake eBay member accounts to access its internal email system to “solicit many hundreds of eBay sellers.” The complaint lists the following defendants: Sonja Boch, Amazon’s head of global seller recruitment and success; Amanda Sullivan Hedger, account executive…

Mobile revenue now has a 56% share of its total revenue, and video growth is strong.

As streaming services continue to lure TV creators away from broadcast and cable networks with nine-figure deals, many others continue to be drawn to the continued power of linear TV. CBS execs touted the advantages of broadcast TV over streaming today at the Television Critics Association’s summer press tour in Los Angeles. The network has…

TV buyers brightened when Amazon Fire TV made some of its inventory available through the DSPs dataxu and The Trade Desk, bringing real-time bidding to the purchase of CTV inventory. This week on The Big Story, the team talks about that development and examines the state of RTB in programmatic TV and what sort of… Continue reading »

The post The Big Story – The Fire That Burns Brightest appeared first on AdExchanger.

Kantar didn’t have much flexibility under WPP to buy companies and solutions to modernize its traditional market research business. “We’ve been out of the market for three or four years,” said Kantar CEO Eric Salama on a press call held Thursday to provide an update on its strategy under its new owner Bain Capital. But… Continue reading »

The post With Bain Capital Writing The Checks, Kantar Plans To Acquire New Capabilities appeared first on AdExchanger.

With 17.8 million active customers, 9.2 million orders placed and net revenue of $2.3 billion in the second quarter of 2019, home goods retailer Wayfair has yet to report much customer blowback as a result of the Wayfair Walkout on June 25. That being said, the scandal broke five days before the end of the…

Facebook removed multiple pages, groups and accounts that were involved in coordinated inauthentic behavior from two operations in the Middle East–one originating in the United Arab Emirates and Egypt, and the other in Saudi Arabia. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that the two groups were not connected, and information…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, global head of programmatic services at Accenture Interactive. The death of cookies is beginning to have real impacts for brands, publishers and everyone in between. Ultimately, it will… Continue reading »

The post Brands Must Prepare For Advertising In A Cookie-Less World appeared first on AdExchanger.