Month: August 2019

Its long-term future as a standalone company is up in the air, but Viacom has finished its upfront business, crossing the finish line with double-digit CPM (cost per thousand viewers reached) increases, according to a source close to negotiations. The company secured its highest rate of change in CPMs in more than a decade. Volume…

It’s a safe bet that the next generation of TV advertising and analytics will be an incredibly lucrative category. But that’s about the only safe bet anyone can make. “There are a lot of question marks around this space,” said Elgin Thompson, managing director of technology investment banking at JMP Securities. There are fundamental questions… Continue reading »

The post Where Elgin Thompson Places His Bets In TV Ad Tech And Analytics appeared first on AdExchanger.

My dad wouldn’t call himself a feminist. He married my mom at 36, and they had three children. My mum stayed home, and he worked as a merchant at the same company for almost 40 years. Now retired, he spends a lot of his free time on the golf course. Not exactly the portrait of…

Innocean Worldwide is acquiring Wellcom Group, a company headquartered in Australia that specializes in digital marketing, content production and marketing operations technology. Terms of the deal were not disclosed. According to Innocean, a global marketing communications firm based in South Korea, the acquisition will “secure digital-centric future growth and expand its global network.” With the…

While the use of cryptocurrency in media-buying gets a lot of discussion, it is getting little uptake from the demand-side. A survey of ad executives conducted by Advertiser Perceptions for Research
Intelligencer in July finds more than two-thirds aren’t even considering it.

We have all read the same articles and books about what it takes for brands to succeed today: Brands need to have purpose. Younger millennial and Gen Z consumers give preference to brands that stand for something. Companies and brands have vast resources. In a world where governmental organizations are politically divided and feckless, marketers…

In a show of national pride ahead of the Rugby World Cup, Air New Zealand has enlisted its country’s team–and defending world champions–the All Blacks in a new safety video. In the pre-flight video released Wednesday, Air New Zealand undergoes a “rebranding” to become Air All Blacks ahead of the 2019 Rugby World Cup that…

Consumer products made their way into the top-tweeted moments from the second night of the second round of Democratic presidential candidate debates Wednesday, as Kool-Aid and Clorox somehow found their way into the rhetoric. The top-tweeted moments during Wednesday night’s debate were: Sen. Cory Booker (N.J.) tells former Vice President Joe Biden, “There’s a saying…

Though Fox News posted virtually flat total viewership in daytime and programming programming, it sank in key adults 25-54 viewers that advertisers value.

Did you know that Instagram allows you to invite your contacts to visit your profile by sending them a text message with an invite link? Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap your profile picture in the bottom-right corner of…