Europe set the bar with GDPR. Washington, California, New York, Nevada and Maine are each on the road to regulating the use of consumer data as well–at least within their own jurisdictions. National cyber privacy law is coming; versions of one are being passed around in the Senate and in Congress. We just don’t know…
The Road to Brandweek: Frito-Lay’s Rachel Ferdinando on Gen Z and the State of Snacking
Frito-Lay might be a decades-old brand, but that hasn’t stopped the snack-food giant from trying bold new tricks. From pop-up gourmet restaurants to snagging spots at New York Fashion Week and offering snackers the chance to create their own Super Bowl-style ads, the company has shown it won’t shirk from the unusual in the name…
Scandinavian Airlines CEO Warns of Carbon Taxes Unless Industry Acts on Sustainability
“Sustainable airline” sounds like an oxymoron, but according to Scandinavian Airlines CEO Rickard Gustafson, it’s not only possible–it’s necessary. Taking a broad and ambitious approach to reducing its impact on the planet, Scandinavian Airlines (SAS) is doing things like purchasing carbon offsets for its loyalty customers and asking customers to preorder their inflight meals to…
Nextdoor: Here’s How to Change Who Can See Your Profile
Did you know that Nextdoor allows you to control who can see your profile? Specifically, you can choose to only show your profile to people in your neighborhood, or also allow people in nearby neighborhoods to see it. Our guide will show you how to change this setting. Note: These screenshots were captured in the…
MediaCom Creates Global Tech Role, Taps Industry Vet Thomson To Lead It
GroupM’s MediaCom unit has named Nadine Thomson its first-ever Global Chief Technology Officer. Thomson, who reports to MediaCom Global Chief Digital Officer Deirdre McGlashan, will be based in
London.
London.
This Cleveland Cemetery Is Surprisingly Great at ‘Death-Positive’ Advertising
Some things are harder to sell than others. Cemetery plots are certainly right up there. But Cleveland’s 150-year old Lake View Cemetery, which functions as both a tourist destination and a final destination, seems up to the task. Through it’s digital outdoor advertising, created by locally based agency Brokaw with an aim of being “death-positive,”…
Podcast: Complex Numbers
This week on the podcast, a rare specimen: the fast-growing, diversified media business. Complex Networks’ portfolio of brands includes its flagship Complex, sneaker-themed Sole Collector and foodie site First We Feast. It creates YouTube hit Hot Ones, in which celebs answer questions while eating hot wings, along with other shows. Revenue springs from many sources… Continue reading »
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Downloading TV Content Via Mobile Devices Is On The Rise
Downloading TV content on mobile devices by consumers when they are unable to stream TV content is on the rise.
Study: Pinterest Users Are More Likely to Try New CPG Products
Roughly 75% of Pinners say they are “very interested” in new consumer packaged goods products, compared with 55% of people on other digital platforms, but does that interest translate into sales? Yes, according to Oracle Data Cloud. ODC analyzed more than 40 debuts of new CPG products and found that Pinterest households were 29% more…
A Different Kind of Impeachment Talk; Hasselhoff Channels Knight Rider: Friday’s First Things First
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. We’ll Be Talking ‘Impeachment’ Again in a Year No,…